How to Use the Amazon Seller App (FBA Tutorial)

Run your Amazon FBA store on the go with Amazon’s seller app.
Seth Kniep
Aug 2, 2022
Grow Your Amazon Store
Being an entrepreneur means setting your own schedule and living life on your own terms. It also means your work is never done. Afterall, you can’t put your Amazon FBA store on hold. So how are you supposed to take vacation?

There’s an app for that. The Amazon seller app allows you to run your business from your phone. It even allows you to quickly respond to customers and check your account’s health—tasks that must be addressed within 24 hours—so you can take vacation without pressing pause on your sales. 

Today, I’m going to show you how to use the Amazon seller app along with eight of its most critical, helpful seller features so you can manage your FBA store on the go. 

How to get Amazon’s seller app

Download Amazon’s seller app from Apple’s app store or Google play and install it on your mobile device. You can also access either store from Amazon’s seller central homepage.

Amazon Seller App

Once installed, open the app and select your Amazon marketplace from the list. If you sell on, for example, you will select United States. If you sell at, you will select United Kingdom

Amazon Seller App Marketplace Selection

At that point you will be prompted to sign into your seller central account. Enter your email address (or phone number) and password and tap Sign-In. You can also sign up for a seller central account by tapping Register if you don’t already have one.

Amazon Seller App Account Login

You may be prompted to verify your identity with Two-Step Verification. Amazon will send a code to the phone number associated with your account. Enter that code and tap Sign-In. You can also check the box Don’t require OTP on this browser if you’re using your own device and/or you trust that device.

Amazon Seller App Two-Step Verification

Don’t have an Amazon seller account to sign into in the app? Not to worry. Just One Dime will coach you through the entire Amazon FBA process…starting with setting up your Amazon seller central account. Speak with a member of our team to learn more about how we can help bring you entrepreneurial dreams to life at

How to Setup the Amazon Seller App

How to work the Amazon seller app

Once you’re logged into your account, you should see data summaries at the top of the screen including your total sales revenue for the day so far, number of units sold so far that day, your current seller account balance, your next payout date to your business’s bank account, your average star customer feedback, and your average seller feedback. Swipe to the left and right on the top row to view all data summaries.

Amazon Seller App's Data Summaries

You should also see a product sales graph over the past seven days if you have products currently available for sale on Amazon. 

Amazon Seller App Product Sales Graph

You can also view the number of units sold over a given time period by tapping the arrow next to Product sales and selecting Units sold.

Amazon Seller App Units Sold or Product Sales

Change the time period by tapping the arrow next to Last 7 days and selecting another time frame. 

Amazon Seller App Data Timeframe

When you scroll below the graph, you can find shortcuts to some of the apps most coveted features including (but not limited to):

  • Add a product
  • Customer communications 
  • Business reports 
  • Account health
  • Explore services
  • Inventory alerts
Amazon Seller App Feature Menu

Tap any of them to access their functionality.

All of these functions can of course be accessed from seller central on your computer. However, you can access them more directly and quickly through the app.

Back up top, tap the camera icon on the right to conduct a visual search for other Amazon products to sell or buy. 

Amazon Seller App - Visually Search Products

Tap the three lines in the top left corner (next to your marketplace’s flag) to access the full spectrum of seller central functionality:

Amazon Seller App Menu Button

Tap your seller account’s name and main marketplace to view and access data for all of your approved marketplaces.

Amazon Seller App - View Approved Marketplaces

Tap the gear icon in the top right corner to access account and app settings.

Amazon Seller App Settings

Tap any item on the list below to view its full selection of options.

Amazon Seller App Functionality Menu

Navigating Amazon’s seller app is fairly simple: Just swipe and tap until you get where you’re going. Additionally, the app mirrors your computer’s seller central setup. So if you’re looking to get to your advertising campaigns, you would select Advertising from the menu after tapping on the three lines in the top left corner…just like on

That said, certain critical features, such as creating a new product listing, are set off from their normal place in the three lines menu and instead found on the app’s homepage where they’re more easily accessible to users. 

How to create product listings in the Amazon seller app

From the app’s homescreen, tap the Add a Product line underneath the graph.

Amazon Seller App - Add a Product

From there, you can either add products already sold on Amazon by selecting Top Sellers, Movers & Shakers, Hot New Releases, Recommended Products, or Favorites. You can even tap the camera to visually search products on Amazon to sell. You can add products you’ve bought in the past by selecting History

To add your own unique, private label product, tap + Add a product not sold on Amazon

Amazon Seller App - Tap Add a Product Not Sold on Amazon

From there, you’ll follow a very similar set of steps to creating your Amazon product listing from a computer.  

Search your product’s eventual sub-category by scrolling to and tapping on its parent category.

Amazon Seller App Browse Product Categories

Then, choose progressively more niche subcategories until you can’t select anymore. This method is ideal if you don’t yet know your product’s final subcategory. 

Amazon Seller App Niche Down Product Category

However, if you already know what subcategory you will use, type it into the search bar and tap the search icon.

Amazon Seller App Search by Product Type

Either way, once you’ve found your desired subcategory, tap Select to the right of it. 

Amazon Seller App Select Product Type

You will then fill in each field, both below and to the right, as you would when you create a product listing from your computer. Just make sure to get everything by scrolling to the right up top where you can catch fields for variation information, pricing, and images. 

Amazon Seller App - Finish Product Listing

How to edit product photos in the Amazon seller app 

If you’ve listed products on Amazon through a computer before, you know that taking product photos, editing them, uploading them to seller central, and waiting to know if they meet Amazon’s requirements is time-consuming. But it works.

One of the coolest features of Amazon’s seller app, however, is that it takes a lot of the burden out of taking and uploading product photos to your account. In fact, it even takes the guessing out of Amazon’s image requirements. 

Rather than going through the somewhat arduous process of uploading images to Amazon only to find out several hours (at least) later that they don’t meet product image requirements, you can take and upload photos through the seller app in seconds. What’s even better is with the app’s Product Photo Studio, you can learn if each photo meets Amazon’s same requirements as you take and edit each individual image!

To take advantage of this incredible feature,

Tap the three lines in the top left corner of the app.

Amazon Seller App - Tap the Three Menu Lines

Scroll down to Product Photo Studio, the last on the list above Sign Out

Amazon Seller App -Tap Product Photo Studio

Choose from Take Photo or Photo Library, depending on if you’ve already taken the photos in question. 

Amazon Seller App -Choose Photo Location

If you’re prompted to give the app access to your photos, choose from Select Photos… or Allow Access to All Photos

Allow Amazon Seller App Access to Your Phone's Photos

Choosing Don’t Allow will prohibit you from using the photo editor feature unless you go into your mobile device’s setting and manually allow the app access to your photo library. 

Once you’re at the Welcome screen, swipe left to scroll through the tutorial and tap Get started.

Amazon Product Photo Studio Tutorial

Don’t worry: If you miss the tutorial, you can always access it again by tapping the encircled i in the top right corner.

Amazon Product Photo Studio -Tap i to Access Tutorial

Setup your image by placing your product on a blank white background. If you don’t have a photography screen you can easily use a white, tri-fold poster board (buy them at Target, Walmart, Staples, or even Amazon for just a few dollars). Try to eliminate as many shadows as possible. If you need help, check out our article on how to take excellent product photos from home.

Line up your image and tap the bottom center button to take the picture.

Amazon Product Photo Studio - Take a Picture

Once you have your image, you can edit its exposure and background, as well as crop the image. However, the Product Photo Studio will automatically present you with a highly edited option.

Amazon Product Photo Studio - Edited Image

When you’re satisfied with the image, tap Done in the top right corner. Alternatively, you can retake your image by tapping Back in the top left corner.

Amazon Product Photo Studio - Select Back or Done

After you tap Done, the Photo Studio will give you a checklist of Amazon’s basic product photo requirements:

  • Is the background white?
  • Is the photo in focus?
  • Is the cropping ok?
  • Is the resolution high?

If your product photo meets these, each line will be green and have a check mark to the left of each requirement.

Amazon Product Photo Studio - Photo Meets Amazon Requirements

If your photo does not meet all requirements however, those that are unmet will be yellow with an exclamation mark in a triangle to the left.

Amazon Product Photo Studio -Photo Does Not Meet All of Amazon's Requirements

Tap the encircled i on the right of each yellow line to get more information regarding each requirement and how you might improve your image. 

Amazon Product Photo Studio - Tap i for More Requirement Information

When you have a photo that you’re both satisfied with and meets all the requirements, tap Done in the top right corner to save the image to your account. 

Amazon Product Photo Studio - Tap Done to Save Image

Once your listing is set up and your photos are in place, you can set your product’s pricing from the app, as well.

How to Use the Amazon Seller App's Product Photo Studio

How to manage product pricing and deals.

With Amazon’s seller app, you can keep a close eye on your product’s for sale price, competitors’ pricing, set up low price matching, and even estimate your potential profit margin on a product idea. 

From the app’s home screen, scroll to Manage Inventory at the very bottom of the page.

Amazon Seller App - Tap Manage Inventory

Select the product you wish to view.

Amazon Seller App - Select a Product

Now you should see what the product’s current sell price is. 

Amazon Seller App - View Product Sale Price

You can also see if your price is the lowest price available for that product. That is, if other sellers are selling on your listing, you want to make sure that you offer the lowest price on that product, otherwise it won’t be your product that goes into shoppers’ carts when they click Buy Now or Add to Cart

Amazon Seller App - Product Holds Lowest Price

In this case, however, there is a lower price we might consider matching (or beating) to maximize sales.

Amazon Seller App - Product Does Not Hold Lowest Price

To that end, you can also see if there are other competitive offers on your product by tapping the arrow at the right of the Competitive offers section.

Amazon Seller App - Competitive Offers on Your Product Listing

Down below you’ll find a simplified version of Amazon’s profitability calculator. The calculator takes your current sell price into account automatically, however, you can add the cost of shipping the products to Amazon and your manufacturing costs by tapping on the blue hyperlinks and adding those (estimated) fees. Then, the calculator will factor in those fees, along with your Amazon referral fees, to give you a close estimate of your prospective profit per unit.

Amazon Seller App - Profitability Calculator

But that’s not all you can do with pricing!

From the home page, scroll down to View Deals

Amazon Seller App - Tap View Deals

You should see a list of your products that are eligible for either 7-day deals or Lightning deals.

Amazon Seller App - List of Deal-Eligible Products

7-day deals are limited time offers that can last up to 7 days. 

Lightning deals are limited time offers that can last up to a few hours, or as long as the seller has promotional units in stock.

Tap a product you’d like to offer as either type of deal to set up the promotion. 

Amazon Seller App - Tap a Product to Set Up a Promotion

Once it’s set up, you can easily monitor the deal’s progress—how many units have sold, how much time is left in the deal, etc.—by returning to this same page. 

If you have dozens of products eligible for either type of deal, tap the Filter (funnel) button in the bottom right to view products by deal eligibility (some products will be eligible for both, one, or no deals), time period, and deal status (running, ended, etc.).

Amazon Seller App - Sort or Filter Products for Promotion

And if you are running a hot deal on a product, keep a close eye on your stock level so you don’t run out by surprise.

How to keep track of your inventory in the Amazon seller app

Amazon’s seller app allows you to quickly forecast your inventory to prevent your store from running out of stock.

To see any products that are at risk for running out of stock, 

From the home screen scroll to Inventory Alerts

Amazon Seller App - Tap Inventory Alerts

This page will show you any products that are running low.

Amazon Seller App Tells You If Your Inventory is Running Low

From there, tap View your inventory to check all of your products’ stock. 

Amazon Seller App - Tap View your inventory

Select the product you want a closeup of.

Amazon Seller App - Tap a Product to View Its Inventory

Tap the Inventory tab.

Amazon Seller App - Tap Inventory

Now you can see how much of that item you have available to sell to Amazon customers. You can also see if you have any inventory on the way to Amazon’s fulfillment centers (and if you did, you could use that inventory in tandem with Amazon's In-stock Head Start program that allows you to sell inventory en route to Amazon). 

For example, we can see that this store has 645 units of their USB C Hub for MacBook product in Amazon fulfillment centers. We even get a breakdown of unfulfillable units, those on order for current customers, and those that are being processed at fulfillment centers. 

Amazon Seller App - Product Inventory Breakdown

Scroll down the page to see how long your inventory has been in fulfillment centers and if you’ve been paying any long-term storage fees (fees incurred after a product sits on fulfillment center shelves for 12+ months). For example, we can see that this store has had the majority of its inventory in a fulfillment center for at least 91 days, but not so long that the seller is paying long-term storage on it.

Amazon Seller App - How Long Inventory Has Been in Amazon Fulfillment Centers

Even better, towards the bottom of the screen, Amazon forecasts how long your existing inventory will last based on your average, historical conversion rate. It will even estimate your supplier’s lead time to manufacture the product and suggest a reorder date.

Amazon Seller App - Inventory Forecasting & Suggested Reorder Date

However, keep in mind that with the current state of the global supply chain, shipping lead times are often longer than previously anticipated. 

How to manage advertising campaigns in the Amazon seller app

Amazon’s in-house advertising platform, pay-per-click (PPC) advertising allows sellers to get a wealth of data on their products and customer interactions. But PPC can also be quite overwhelming, at least when you’re at your computer.

But for some reason, all of the different data sets and variables seem much more manageable on a smartphone screen. To manage all of your PPC campaigns and data from the seller app,

From the home screen, scroll to Campaign Manager

Amazon Seller App - Tap Campaign Manager

Your most recent, active PPC campaign will appear with your sales over the past month. 

Amazon Seller App - Most Recent PPC Campaign

Tap the gear icon in the top right to adjust the graph.

Amazon Seller App - Tap the Gear to Adjust PPC View

You can change the time period along with what metrics you’re shown, including (but not limited to):

  • Advertising cost of sale (how much it costs you in advertising to get your sales within a time period)
  • Total ad spend
  • Click-through rate (the number of clicks on your advertised listing versus the number of times that listing was seen by shoppers)

Select the settings you wish to view and tap Confirm in the top right corner.

Amazon Seller App - Select PPC Viewing Parameters & Tap Confirm

Essentially, this allows you to view critical PPC metrics, one at a time, in an easily digestible fashion. For example, we can see that this product, over the past week, has had 8,382 impressions—views in search results by shoppers—but that number is on the decline.

Amazon Seller App - PPC Campaign Product Impressions

To edit or view more existing campaigns tap Campaigns beneath the graph. 

Amazon Seller App - Tap Campaigns to View Other PPC Campaigns

You should see all of your existing PPC campaigns. Tap Update to adjust the campaign, Pause to temporarily pause advertising, or Settings to adjust campaign settings.

Amazon Seller App - Update, Adjust, or Pause PPC Campaigns

View each individual campaign by tapping the arrow to the right of the campaign.

Amazon Seller App - View Individual PPC Campaigns

And change the viewing order, or filter to find campaigns with specific parameters, by tapping either Sort or Filter at the bottom of the screen.

Amazon Seller App - Sort or Filter PPC Campaigns

Extensive PPC data is not the only type the app offers.

How to analyze sales in the Amazon seller app

At first glance, there’s a ton of sales data you can analyze on the seller app’s homepage: The graph of either product sales or units sold over your chosen time period, ranging from seven days to the past year. 

That, however, is just where the fun begins. 

To access the full slew of sales data, scroll down on the homepage to Business Reports

Amazon Seller App - Tap Business Reports

There, you’ll find a Store Traffic graph that can be adjusted by time period, and you can choose to view either Page Views or Sessions by tapping the arrow to the left.

Amazon Seller App - Adjust Store Traffic View

For example, we can see that this Amazon store’s store page received 308 views over the past seven days, which is a 13% drop from the previous week. 

Amazon Seller App - Store Traffic

Scrolling down, you’ll find a second graph—Sales Conversions. There, choose between Order Item Session Percentage, Unit Session Percentage, or Buy Box Percentage (get the full scoop on how to use all of those metrics in our Amazon FBA Mastery membership). You can also choose your time period for this graph as well. 

Amazon Seller App - Choose Sales Conversion View

Scroll to the bottom of the page and tap the i Info button to get definitions for all Amazon business terms. 

Amazon Seller App - Tap i Info for Term Definitions

Back up top, tap By ASIN (Amazon Standard Identification Number) to switch your data view from storefront graphs to sales and traffic data by individual product number. 

Amazon Seller App - Tap By ASIN to View Product Data

From this view, you should see a detailed snapshot of any of your products that have made sales in the past 30 days, including (but not limited to):

  • That product’s parent ASIN
  • Number of units ordered within the past 30 days
  • Number of page views within the past 30 days
  • Total sales revenue within the past 30 days
Amazon Seller App - Sales & Traffic Data by ASIN

Of course, you can view all of this data from your computer, but it’s much easier, and quicker, to grab these snapshots on the go, as it is to respond to customers.

How to respond to customers in an instant in the Amazon seller app

With Amazon’s seller app, you can be notified on your mobile device whenever you get a customer inquiry about your products. 

Additionally, you can instantly respond to any seller feedback you receive as quickly as it comes in. This not only allows you to stay on top of any potential negative feedback, but further allows you to demonstrate exceptional customer engagement. 

And keep in mind that you should respond to any customer inquiries within 24 hours to avoid drops in your account’s health, so having this app allows you to more easily stay on top of customer communications. 

To enable this feature, ensure that you have notifications set up on your mobile device for the seller app. This will alert your device when you receive a customer inquiry. 

To check for more communications, 

Scroll down from the app’s home screen to Communications or Feedback.

Amazon Seller App - Tap Communications or Feedback

Communications will show you any customer inquiries since you launched your account whether they’re open, closed, or archived. You can also see if any messages require a response and send your communications all from your mobile device. 

Amazon Seller App Shows If You Have Customer Communications that Require Response

This is also the same part of the app that will send a notification to your device, so you shouldn’t need to check it too, unless your device is a bit older and notifications a bit spotty. 

When you respond to customers, you can craft whatever message you want (our students receive ample training on how to empathetically respond to customers to minimize the chance that a complaint will negatively impact their seller account’s health). However, you can also choose from Amazon’s most common customer questions templates. And when you choose from one of those, you know that your language won’t be in violation of Amazon’s TOS. 👍

Amazon Seller App - Choose a Message Response Template

Feedback will allow you to view and post public responses (or send direct messages in some cases) to any seller feedback customers have left you.

View Product Feedback Through the Amazon Seller App

This section is not set up for notifications, so be sure to check back often to stay apprised of any potential negative feedback that may require a response or damage your account’s health.

How to monitor your account health in the Amazon seller app

Anything that negatively impacts your Amazon seller account’s health can cause sellers a ton of anxiety. And, if you’re waiting to see if adjustments you’ve made or customer complaints you’ve addressed will tip your account’s health either positively or negatively, it can be a real nail-biter. 

With the seller app, however, you can keep a closer eye on your account’s health (and refresh the page as much as you want 😅).

Access a quick snapshot of your account’s health by scrolling down on the seller app’s homepage and tapping Account Health

Seller Central Account Health Overview Through the Amazon Seller App

But if you’re concerned with how negative customer reviews or seller feedback might be affecting your account, tap on the three lines in the top left corner.

Amazon Seller App Menu Lines

From there, tap Performance

Amazon Seller App - Tap Performance

Now you have the option to view that same account health snapshot as before, side-by-side with your most recent reviews and feedback. This way, if you notice a drop in your account’s health, you can easily correlate it to a specific piece of customer feedback. 

Amazon Seller App Account Health Snapshot

There you have it: You now have the knowledge to set up Amazon’s seller app on your mobile device and manage your Amazon FBA store on the go!

Seller Central Features You Can Perform in Amazon's Seller App

However, if you’re unsure of any of Amazon’s features and/or terms on the app or website, visit There, you can set up a meeting with our team to discuss how Just One Dime can help you start and succeed on your Amazon FBA journey. 

Our Amazon FBA Mastery membership will help you start and run your store, from setting up your company, to finding and launching your first product, to eventually selling your brand for massive profit, and everything in between. 

What seller app feature are you most excited to use? Let me know in the comments. 


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Seth Kniep

Married a pearl. Fathered 4 miracles. Fired his boss. Turned a single dime into $104,857. Today, a self-made millionaire, Seth and his team of 8 badass coaches teach entrepreneurs how to build passive income on Amazon.

Dead serious about building income on Amazon with eight successful coaches in a community of badass Amazon sellers? Join the Amazon FBA Mastery membership.

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