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We live what we teach.

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Many of our students are now millionaires.

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We are not a one-man-show touting a course.

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Every single Just One Dime coach is a vetted, highly successful online seller.

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We provide a
ridiculous amount
of content.

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Our training is the best
in the world.

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We don't hawk a course and then leave you in the dust.

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We teach you the right way to build a business.

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We give you actionable advice.

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We think long term, not short term.

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We understand what it's like to work the death-by-paycheck cycle.

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Just One Dime solves a real problem for millions of people locked in corporacracy with no way out.

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We understand what it takes to be an entrepreneur.

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We are the only ecommerce coaching company that...

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Our mission is not to sell you another course.

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Amazon invited our leader, Seth Kniep, to their closed door meeting at Amazon's headquarters in Seattle.

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Amazon attended Just One Dime's annual event: Ecom 2019.

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Two countries have asked Just One Dime to create customized training for their top online entrepreneurs.

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A world-renown car brand asked Just One Dime to be the unique carrier of their products on Amazon as a wholesaler.

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We sincerely enjoy helping entrepreneurs make a lot of money.

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I worked for the richest company in the world...

Seth Kniep and Just One Dime staff

It was named after a fruit.

I outperformed 800 sales people but was $24,000 in debt. I breathed and lived corporate monotony. I medicated with caffeine paid for by my annual raises. My marriage, parenting, and finances looked like the battlegrounds of WWI.

My boss told me to create a tracker for a tracker of my daily tasks that needed to be tracked. It was tracker inception!

I painted "live like no one else" on the wall of my ugly office...so that some day I could live like no one else.

My boss shamed me in front of my own subordinate. That day I told my wife I'm going to build a new life for our family.

Fascinated with the dime, I pondered doubling it 20 times. I shared my vision with random strangers and asked them to double my dime. I turned it into $400 just for asking.

I poured my heart into learning online commerce.

I built my first ecommerce store and it failed miserably. I sold it for $35 on eBay. I built another ecommerce store. It garnered 2,000 followers, and I sold it for $500.

My wife and I stripped our house of everything we didn't need and sold it on Craigslist, eBay, and Facebook marketplaces. We used the cash to buy inventory. Our Amazon store began to grow. I made a supplier mistake and lost $20,000. I got back up and kept going. Within 6 months my dime busted through the $100,000 goal. I broke through $1 million on Amazon a few months later. I fired my boss and did a happy dance.

I began to create other passive income machines via our Shopify stores, real estate, and eBay.

I helped friends do what I did and then taught their friends.

Just One Dime was born.

Amazon flew me to their headquarters to consult with me on improving their third party platform. One of the sharks from Shark Tank's companies asked me to run their Amazon and ecommerce division. Two countries asked me to train their top businesses. Today we run a full time sourcing team in China.

Seth and Just One Dime students
Seth & KK meet people in NYC
I have trained multiple students who today are millionaires and many more who make $50,000, $500,000 or $5,000,000 a year.

Many others have fired their boss and now travel the world with their loved ones, while selling on Amazon.

I know the crave to end the death-by-paycheck cycle and have the freedom to do the things you love with the people you love. There is no reason this can't be you. All I ask is that you be teachable and willing to hustle.

I and my team will do everything in our power to help you build your future. Click below and I'll train you for 90 minutes.

Build freedom today

Dabbling? Don't waste your time. Serious?
Click the button. 👆

I worked for the richest company in the world... but I was $24,000 in debt.

'Tale of a Dime' by Seth Kniep / CEO & Founder of Just One Dime

I owned a two story 4-bedroom house, yet the mortgage felt like donating a monthly organ...

This was me in 2012. Purposeless and discouraged.

I outperformed all 800 sales people in my department at Apple, yet my debit card would get declined when I took my family to lunch. The waitress would return with a very uncomfortable look on her face.

“Uhhhh, the card got declined. Something about insufficient funds?”

"Oh yeah,” I said to my wife. “We forgot to transfer funds, didn't we honey?"

My insufferable excuse just made the situation worse. It was the walk of death, through the restaurant, out to my beat-up minivan to get my checkbook.

I'll never forget the feeling of my heart sinking when my wife called me from the grocery store, "Hey Seth, our debit card just got declined, and I'm standing in front of a line of 15 people."

This started to happen so regularly my wife began to dread grocery shopping.

My dreary face on my Apple employee badge


So, I worked harder to prove myself. It seemed to work because within one week two different departments at the trillion dollar company sent me an offer letter.

I knew this would change everything. Now was my big moment! So I chose the manager role for a tech support team across the US.

Funny thing, the freedom I thought I was gaining became less.

I was needed constantly, yet that need did not transfer to my bank account. Living the American dream, I spent my days building someone else's dream. I worked my heart out year round and received annual raises just big enough to buy a few extra bags of coffee every month to medicate my stress with caffeine. And my $24,000 credit card debt was growing. 

Yeah, this was my coffee mug and French Press.
This was the beautiful home we lost

I'll never forget the day my boss told me to create a tracker for a tracker of my daily tasks that needed to be tracked. It was tracker inception!

When I wanted to go on vacation I had to request it. If I wanted a day off with my kids, I had to earn it. If I went over my allotted time away, I got in trouble.

Apple owned me.

While my death-by-paycheck 9 to 5 slowly sucked the life out of me, the one house we owned—a beautiful four bed 3 bath home foreclosed. 

My daughter could just look at my face and know that something was wrong.

So guess what I did. I tried harder. Maybe—just maybe—if I prove my worth, I'll get some respect that translates into freedom. I led my team to draft an avant-garde solution (well, I thought so anyway) for our customers' biggest pain points.

This would prove my worth.

I began my presentation. But 10% into this long-awaited moment, my boss cut me off, “No offense but you’re wasting my time.” My heart turned to wet sand.

I never sat well with the unspoken but all-knowing corporate games of butt-kissing and flattery required to get promoted or noticed. I thought my presentation would cut through that BS. Instead, it cut through my heart.

My sense of pointlessness began to leak onto the people I loved most. My marriage was hurting. I was short and curt with my kids. Even my wife's dog didn't like me.

I’ll never forget the day my oldest child, who was just 11 years old at the time, said, “Pop, you look really sad.” I walked out of the room and wept. 

This was me in 2011, working for Apple from my home desk and chair.

Little did I know that just a few months later, everything would change…starting with me. 

The final blow was when my boss shamed me in front of my own subordinate. Driven by fear of getting in trouble with HR, she made me the scapegoat.

We were meeting over video chat (I was in my home office) and I remember feeling so humiliated I had to move an application window over the video of my boss' face. Feeling too sick to even answer I just nodded numbly, waiting for the meeting to end

The meeting finished, I turned to my wife, and said,

"That's it. I'm done. I don't care how brutal or hellish the path may be. I'm building a new life for our family."


I honored Apple from day one and often made them more cash in one day than they paid me in an entire year. This didn't bother me. But when I saw my honor sacrificed for the sake of company politics, my heart was already gone.

I dove into Dave Ramsey's teachings on how to crush your debt and one day grabbed a paint can and spray painted on the wall in front of my desk: "Live like no one else..."‍ I didn't have enough room for the second half of that quote: "...so that some day, you can live like no one else."

I took this pic so I’d never forget where I came from.

I poured my heart into learning ecommerce. I devoured every blog and book I could find on how to build multiple income streams. 

One day, I noticed the coins sitting in my beat-up mini van's ash tray. An insane idea entered my head.

I picked up a dime. "How many times would I have to double this to reach $100,000?" I grabbed a calculator. Twenty times. "That can't be true!" I re-did the math. Yes. Double a dime 20 times and it explodes to exactly $104,857.60.

Suddenly I knew what I needed to do.

Armed with a single dime, the most valuable US coin for its little size, I walked downtown and approached random people, sharing my vision and asking them to double my dime.

This was the first person who doubled my dime.

Some said “yes” and others laughed.

Slowly but surely, my dime turned into $400 just for asking.

How ecommerce worked was still a big cloud in my head so I came up with this not-so-fun idea. I found a list of over 10,000 suppliers, chained myself to my desk, and refused to get up until I had called 70 of them. Every. Single. Day.

I asked them all the same thing: "What are the three top products on the market today?" I recorded my results in a spreadsheet and within a few weeks the overwhelming winner was "vapes and e-cigarettes."

I found a supplier who could dropship the vapes, meaning I don't have to buy inventory until a customer pays for the product. I launched MountainVapes.com and texted every single person in my phone to either buy a vape or talk to a friend who needed one. 

Sales came in. Slowly. My biggest month was a little over $400 in sales. Four hundred G's would not pay off $24,000 of credit card debt, let alone support a family of six.

So I started driving for Lyft and Uber. I’d get up before the sun to work on my vape business. Then work for Apple all day. Then head to downtown Austin and drive until 3-4 a.m. I’ll never forget getting home, feeling deader than a zombie, and my dog Dakota would always be there to cheerfully greet me. 

Every deposit I received from Lyft and Uber went straight to our credit card debt. But I knew I could not sustain this routine forever. 

So I grabbed my envelope of $400, the love child of me and my original dime, and decided to use the cash to buy stuff to sell on eBay.

I researched the health and fitness market on eBay and concluded that every other person on the planet and in every alternate universe had all decided simultaneously to sell in the health and fitness market.

With Pat Flynn's advice echoing in my head, "The riches are in the niches," I clicked on the "Everything Else" eBay category and happened upon "Funeral and Cemetery." One hour later I discovered that tiny cremation urns hanging from silver necklaces were selling like popcorn at a baseball game.

I found a supplier on DH Gate, purchased inventory, and posted it on eBay. Nothing happened for days.

Then one sale came in.

A few days later, another sale came in.

Was I doing something wrong?

I decided to try Amazon so I created my first listing for the cremation urns.

I snapped this shadow of Atalie, my daughter, and I working the neighborhood one evening.

While waiting to see if Amazon would do anything, my wife and I stripped our house of everything we didn't need and sold it on Craigslist, eBay, and Facebook marketplaces. A coffee Keurig machine. An old Skilsaw from my dad. Creepy teddy bears in the closet. A weed eater. Mountains of clothing and shoes we didn't need.

When the products wouldn’t sell, I put them in a bag and walked door to door, selling them to our neighbors. Sometimes when Atalie, my younger daughter, needed to do a fundraiser for her school band, she’d join me and we’d do a double offer at each house. I dreaded knocking on our neighbors’ doors during dinnertime. But this forced me to get over my fear and learn how to sell right on the spot. Looking back, I wouldn’t trade this hands-on training and memories with my daughter for anything. 

One day I got a notification from Amazon. "Sold!" Wow. I packed it up and shipped it in. The next day two. The next day five. Within a few weeks the cremation urns were selling 10 times a day around $10 profit a pop. This was big money to me.

I used all the profits to buy more inventory. All the cash we received for turning our house into a ghost town we used to launch another product on Amazon. 

Our Amazon store began to grow. I launched another product. And another.

In the meantime, I decided to cash out big on my vape store. Maybe it'd pay off our house!

I sold it for $35 on eBay. 😩

I built another ecommerce store on Shopify and built up an organic following of 2,000 people. I sold it for $500. 😁

Every penny I made I put right back into launching more products. The store grew like a bamboo tree on steroids. I began to learn how eBay works and within a few months we had a new stream of money coming in from eBay.

In my overconfidence I skipped one small step to save me $250—getting a product inspection on a refill order.

That shortcut cost me over $20,000.

I got back up and kept going. Within 6 months of learning, trying, failing, and re-learning, my single dime had burst through the $100,000 goal.

When my monthly income doubled what Apple paid me, I fired my boss.

I broke through $1 million revenue on Amazon a few months later.

I paid off my house with eCommerce sales!

I printed a piece of paper that showed the remaining $182,000 we owed on our mortgage and taped it to our fridge door. Every time I had more cash than needed for new inventory, I threw it at our mortgage and then wrote down on the paper what we paid and what we still owed on our house. And then the day came: I paid the final chunk. Our house was paid off in cash! We celebrated as a family enjoying an expensive dinner at one of our favorite restaurants in Austin. 

One evening, after a getaway with my wife at an AirBnB, I noticed the owner was subleasing his condo as a short term rental to pay his monthly lease. Brilliant. I took a chunk of our growing cash pool and began renting condos, only to turn around and sublease them out on AirBnB. At one point we had seven condos going at the same time. In our first year we did $90,000 net profit from short term rentals alone.

We saved our marriage with self-reflection and grace.

My wife sensed my new drive and our marriage began to flourish. We laughed more and argued less. We took petty things less personally and our sex life became more frequent and creative. We started eating healthier, working out more frequently, and had more energy.

It wasn't the money. It was the purpose, the joy, the feeling of building a dream together.

Perhaps the biggest drive was the sense of gratitude. I felt so much grace in my life, I was overwhelmed, and people sensed that and wanted it too. People who previously thought I was crazy started to ask me how I was doing it.

So I helped them. I showed them how to do what I did. Then their friends asked and I taught them too.

The number of requests grew so I started to charge for coaching. The number kept growing until my passive income was not so passive anymore. From morning 'til night I was running my online stores and teaching people how to do it. 

My son, Josiah, and I planning our new business in a cafe.

So one night my son and I locked ourselves inside Dominican Joe's Coffee shop (now Bennu Coffee) in Austin, TX and refused to go home until we had a full-fledged plan for teaching people how to sell on Amazon. The teaching had to accomplish three goals:

1. It had to be extremely thorough.

2. It had to be step-by-step.

3. It had to be holistic.

Lots of people get excited about making tons of money but don't have a healthy understanding of how to run a business and handle obstacles they will inevitably encounter.

Our initial outline for an Amazon coaching service.

We didn't want to pawn off some outdated course. We wanted to help people succeed. 

That night, pouring over our scrappy notes in the coffee shop, we realized what we were meant to do: build people.

A flame in my heart burned to teach entrepreneurs around the world how to build a new life that gave them freedom and margin to do the things they love with the people they love.


As we drafted our first outline for the training, I remember a deep sense of joy and almost trepidation, pondering that a single dime had turned into multi-millions. 

That night at the coffee shop, Just One Dime was born.

Amazon flew me to their headquarters to consult!
Our reputation soared, and I travelled all over the place.

Within our first year some of our students broke $100,000 a month. One year later, we celebrated our first student who became a millionaire. Today, we have trained many more millionaires, and many other students in over 100 countries are doing $5,000, $50,000 or $500,000 a month.

And then Amazon started to notice. They flew me to their headquarters to consult with me on improving their third party platform. A business partner of Kevin Harrington from the Shark Tank TV series asked me to run his Amazon and ecommerce division. One of our fashion brands was invited to walk the fashion runway in New York City. I began to get invited to speak at world class conferences all around the globe. A world renowned car brand asked us to be the exclusive distributor of their car accessories on Amazon. We now run a full time sourcing team in China and also partner with experts who know how to get your Amazon products into big box stores like Walmart, Bed Bath & Beyond, and Home Depot. We were humbled when two different countries asked us to train their top businesses.

If I could start with a single dime, so could you.

Build freedom today

Dabbling? Don't waste your time. Serious?
Click the button. 👆

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 Little did I know that just months later...

We would have over 100,000 subscribers on YouTube and thousands of warrior entrepreneurs in over 100 countries building passive income streams, turning 9-to-5’ers into independent entrepreneurs.

Hundreds of others have fired their boss bg | Just One Dime

Students around the world are firing their bosses and today travel the world with their loved ones, while selling on Amazon.

Coin list style | Just One Dime

A college student from Chicago quit school and today travels the world.

Coin list style | Just One Dime

A mother in Texas now supports her family of four children off her Amazon income.

Coin list style | Just One Dime

A husband from Ohio quit his day job and today makes 10 times what he made in his corporate job.

Coin list style | Just One Dime

An Amazon seller from Kuwait makes $40,000 a month selling on Amazon and lives with his family wherever in the world he wants.

Coin list style | Just One Dime

A dad from Italy used his Amazon money to buy his wife and daughters a new house and a new car.

Coin list style | Just One Dime

We have turned 5 students into millionaires and over 20 students into doing over $100,000 in revenue a year.

We have trained multiple students into millionaires and many more are generating over $100,000 in revenue a year.

The best part is not the amount of money I make but the freedom it has created in my life to do things I love with the people I love.

Today I can drop everything and whisk my wife away on a surprise date, not thinking twice about using up "vacation time" or if my boss is going to be upset that I took the day off.

This new life has enabled me to do things like jump out of an airplane (yes, with a parachute), or enjoy a sunny day with my family at McKinney State Falls in the middle of the day when most people are stuck in an office under the torture of a spreadsheet.

For our more established Amazon products, sometimes all I need to do is take a few minutes a day to pamper the listing and make sure it's ranking and converting well.

When I go to sleep, my Amazon products keep selling. When I wake up, I am wealthier than when I went to sleep.

A regular 9 to 5 job won't do this for you.

If you are sick of living paycheck to paycheck and ready to turn your life into something that gives you freedom to spend time with people you love, and do things you've always wanted to do, we can help.

I won't waste your time with craptaculous claims, empty theories, and BS promises. I'm honest to a fault and extremely practical. Having been through the valley of hell and back again has squeezed enough narcissism from my heart to no longer need to impress.

Green Logo | Just One Dime

If you are dead serious about ending the death-by-paycheck cycle, firing your boss, and building passive income that creates you freedom so you can do the things you love with the people you love, apply and let's talk.

The application will ask you questions to help us get our mind around what you are trying to do and the strategy you are using.

If it's a good fit, I will be straight with you. No fluffy flattering. I'll tell you what is good and what needs help and help you create a strategy to get there. I'll also show you exactly how I achieved what I did and then some.

If you are dabbling, I don't want to waste your time. If you are serious, apply now and let's get to business.

Click the button. Talk to you soon. 👇

Build freedom today