Amazon is pushing hard to get Canada and Mexico to use their platform for all their shopping needs.
The latest statistics show that Amazon Canada and Amazon Mexico are seeing a rise in buyers and sellers. Today, I will take you step-by-step through how to set up your amazon.com store so that it sells your products in the other two North American marketplaces: Canada (amazon.ca) and Mexico (amazon.com.mx).
1. What is a North America Unified Account?
A North America Unified Account allows you to sell your listings to online shoppers in Canada, the US, and Mexico.
Your source marketplace is the marketplace in the country that you lived in when you set up your seller central account with Amazon.
Your target marketplace is the Amazon marketplace in the country where you want to start offering your products for sale.
For example, if you set up your Seller Central account in the US where you live, then amazon.com is your source marketplace where you can already start selling, and amazon.ca and amazon.com.mx are your target marketplaces where you would like to begin selling as well.
At the end of this blogpost, download Just One Dime's 12-step guide for finding huge-potential products on Amazon.
2. How can I tell if I have a North America Unified Account?
The easiest way to tell if you have a North America Unified Account is to click the language switcher at the top of the page in your seller central account and see if other Amazon marketplaces appear as options.
You can list both merchant-fulfilled products and Amazon-fulfilled fulfilled products across North America marketplaces automatically. I will show you how to do both.
3. How do I set up my North America Unified Account?
Chat Amazon's support and request for approval for a North America Unified Account. If your account is healthy, Amazon will probably approve your account in days.
If you register as an individual seller in Canada, you will have immediate access to the United States and Canadian Amazon marketplaces but not Mexico.
If you register as a professional seller in Canada, you will have immediate access to amazon.ca and amazon.com.mx.
However, if you register as a seller in the United States, you will need to request for approval for a North America Unified Account.
4. How do I make my Fulfilled by Merchant listings automatically available in the two other countries?
Go to the Build International Listing tool and choose your source marketplace from the drop-down menu on the left side.
Remember, your source marketplace is the marketplace of the country in which you originally set up your Amazon seller account. The target marketplaces will be the other two international marketplaces.
The next page allows you to sync your prices and listing conditions at the level you want:
When you select "same price as source marketplace price," Amazon will adjust your currency rate from country to country within 1%. Selected "Agree and connect."
The next page lets you adjust your shipping settings to make sure you are charging enough for international shipping.
The listings on your source marketplace are now automatically available in your target marketplaces. In other words, using this example, the listings on your amazon.com store are now available for sale on amazon.ca and amazon.com.mx
You can exclude any of the listings from your target marketplace and you can adjust the prices at any time. Just click on the language switcher on the upper right of the page to log into the interface of the marketplace where you want to make changes to your listings and edit each listing as you want.
Keep in mind that not all products you offer in one international marketplace may be approved or legal in the other two.
5. How can I do Fulfilled by Amazon (FBA) across North America?
It wasn't long ago that you had to divide your inventory between the US, Canada, and Mexico if you wanted to sell FBA. So, make sure you check in with Just One Dime regularly for the latest Amazon FBA news.
Now, you have the opportunity to sell across the three countries while having all marketplaces pull from the same inventory using the Remote Fulfillment by Amazon program. When you enroll, your inventory sitting in US Amazon Fulfillment Centers can be sent directly to customers in Canada and Mexico.
Any offer you create on Amazon.ca or Amazon.com.mx automatically pulls from your US inventory, unless the item is already in a fulfillment center in Canada or Mexico.
You must have a North American Unified account and be enrolled in FBA Export.
Amazon will let you know which listed products are eligible. To be eligible, a product must:
- Be enabled for FBA in the US, Canada, and Mexico
- Pass Amazon’s assessment of regulatory risk
- Meet all trade compliance and in-country regulations
The following product types are not eligible:
Remote Fulfillment with FBA offers Prime customers free shipping in Mexico (5-9 days) and Canada (7-12 days).
Customers pay import duties as part of the purchase price. For example, here is what the buying option looks like from the customer side in Mexico:
Remote Fulfillment sales incur higher fulfillment fees to account for the costs of cross-border fulfillment to Canada and Mexico. Remote Fulfillment fees replace the standard fulfillment fees in the US. Fees for Remote Fulfillment with FBA are determined by size and shipping weight.
6. How do I enroll in Remote Fulfillment by Amazon?
Go to the Remote Fulfillment page in Seller Central. Click Next.
Keep the default preferences to enable automatic listing creation for Canada and Mexico. Click Next.
Click the box that reads, "I understand that inventory levels for seller-fulfilled offers with the same SKU as FBA offers will be set to zero when I enroll in Remote Fulfillment."
Amazon will then evaluate your inventory and automatically add all eligible items to the program that you add to your US FBA inventory.
7. Do I need a local bank account in each marketplace country?
No. You will be paid directly in your local currency as long as your account is connected to a bank account in your resident country.
If you have a bank account in a different country than where you reside, you can use the Amazon Currency Converter for Sellers (ACCS) to get the funds automatically transferred to your bank account in your currency. To access the Amazon Currency Converter, follow these steps:
- In the Settings menu, select Account Info.
- In the Deposit Method section, click Edit.
- In the Deposit Method Details pop-up, click Edit in the section for the marketplace you want to change.
- Select Use a New Bank Account.
- Select the country of your bank account from the drop-down menu next to Bank Location Country.
- Fill in the requested bank account information. Make sure you read the terms and conditions of the Amazon Currency Converter for Sellers Agreement, then click the check box to confirm that you have done so.
- Click Submit.
8. Can I adjust my settings for each marketplace—such as return policies, gift settings, tax collection rates, and shipping settings?
Yes. Make sure you are in the marketplace you want to edit, then click settings in the upper right corner of Seller Central and you can make adjustments for that specific marketplace.
9. If I am fulfilling my own items, how do I manage my inventory across each international platform?
You can manage your inventory as a shared pool by using the same SKU in each marketplace. This means that your inventory amount will be a combined amount across all three marketplaces. If you want to keep inventory for each country distinct, then use distinct SKUs in each marketplace which allows you to manage the inventory amount separately for each marketplace.
10. How do I send inventory to the warehouses for the countries that I do not live in?
This applies items you want Amazon to fulfill for you but, for whatever reason, you do not want to enroll in the Remote Fulfillment by Amazon program. Make sure the country you plan to send your inventory to is selected in the upper right drop down menu. On your listing in Seller Central, click the arrows to the right of the Edit button and select Send/replenish inventory.
11. What fees must I pay for my unified account?
For each sale, you will pay the fees applicable to the marketplace in which the item was sold. For the monthly Professional plan you only pay one fee for selling in all marketplaces in North America.
12. Can I delete a SKU simultaneously across all marketplaces or does it need to be done individually?
Creating or deleting an FBA listing is marketplace specific, and you will need to delete offers (and SKUs) individually on each marketplace. For seller-fulfilled listings, setting the quantity to zero will result in a removal of that product listing from all marketplaces.
13. When I am shipping to Mexico, how can I be sure that I meet Amazon's international shipping transit time requirements?
Amazon discovered that orders shipped via United States Postal Service (USPS), which uses Correos de México/Servicio Postal Mexicano (SEPOMEX) did not meet Amazon's international shipping time requirements. Amazon recommends you use FedEx, DHL, or UPS.
14. If my brands are approved in the Brand Registry program for one country, are they automatically approved for the other two countries?
If you were approved for a North America Unified Account before your brands were approved in the Brand Registry, then your brands were automatically approved for brand registry in the other two countries. However, if your brands were approved in the Brand Registry before you acquired a North America Unified Account, then you have to apply for brand registry approval in each country separately.
15. Can I have different storefront links for each marketplace in my North American Unified Account?
The option to customize your storefront link only appears in the Amazon marketplace where you originally registered. This storefront link will automatically apply for your store in the other two countries as well.
16. I am a US-based seller shipping to Mexico. Can I purchase shipping services for Mexico like I do for domestic shipping?
Yes, you may buy shipping services and print shipping labels from your Manage Orders page like you would for any domestic shipment.
To learn more about fulfilling products to all three of Amazon's North American markets—and even beyond into Europe, Asia, etc.—visit JOD.com/freedom. Our Amazon FBA Mastery membership covers everything you need to know to start and run a successful Amazon store, regardless of where in the world you are located.
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