How to Use Keepa for Amazon FBA

Launch Amazon FBA products with confidence with Keepa.
Seth Kniep
Jul 22, 2022
Find Products on Amazon
Keepa is one of the strongest research tools on the market for Amazon FBA products. And while it doesn't have as large of a keyword-finding emphasis as many product research softwares, Keepa’s access to price and sales rank history for just about every Amazon product imaginable is unmatched…if you know how to use it.

Today, I’m going to show you how you can leverage Keepa to help you brainstorm product ideas and optimize your product listing for Amazon FBA.

Understand Amazon FBA Keepa graphs.

For $17.50 per month, Keepa offers an unbelievable amount of data—all of which can be, for the most part, deduced from their two types of graphs available for tens of thousands of Amazon products. 

These graphs can both be viewed on, where you can easily compare several products’ data sets. You can also view this same data on individual Amazon product listings when you install the Keepa browser extension

Keepa Graphs on an Amazon Product Listing

Price History Graphs

Keepa’s price history graphs are pretty self-explanatory as to what data they show: They track a product’s price changes over time, up to one year and/or as long as the product has been available for sale on Amazon. 

Keepa Price History Graph

Best Sellers Rank (BSR) Graphs

Best Sellers Rank, or BSR, refers to the speed at which a product sells compared to all other products within its Amazon product category.

Keepa Best Sellers Rank (BSR) Graph

BSR is like a race: Your goal should be to achieve 1st place…not 5,000th. The faster a product sells, the lower its BSR. 

Every product on Amazon should have two BSRs: One for its overarching parent category (for example Toys & Games) and one for its smallest subcategory (for example Pool Rafts & Inflatable Ride-ons, which is three sub-levels beyond the Toys & Games parent category). A product might rank #1 in Pool Rafts & Ride-ons and #7,582 in Toys & Games.

BSR is a direct indicator of consumer demand. Products with a low BSR are highly coveted and flying into shoppers’ carts. For this reason, the list of top BSR products in a category is a great place to look for new product ideas to build and sell. 

Discover new product ideas that customers love.

Amazon’s movers and shakers section shows which hot items are winning their respective categories’ BSR race at that given time. However, that list is much more indicative of products with low BSRs in that moment. It’s not necessarily an accurate representation of what products have held consistently low BSRs (and thus have had strong demand) over time.

That’s where Keepa comes in. 

Keepa can show you most any Amazon product’s BSR over time, but it can also give you a list of the products with the lowest BSRs by category 

  • At that exact moment
  • Over the past 30, 90, or 180 days
  • For a specific historical month
Keepa Shows a Product's BSR Over Time

This can allow you to see what products have consistently been selling well, which is a stronger indicator of prolonged consumer demand. 

If you can find a product with a consistently low BSR across the past half year, that product will likely still have strong demand by the time you’ve manufactured your own (better) version, shipped it to a fulfillment center, and prepared your listing for shoppers. 

To do so,

Login into your account.

Select Data.

Select Data

Select Product Best Sellers.

Select Product Best Sellers

Select the Amazon shopper product category (there are different categories for shoppers and sellers) you want to investigate. 

Choose an Amazon Product Category to Investigate

Select the range for which you want to view products’ BSRs. To get accurate data on longer-term consumer habits, 180 days avg is your best bet.

Select a Time Frame

The list below now shows you the products with the lowest BSRs over that 180 day average. Select one to view a closeup of its data.

Products With the Lowest BSR by Category Over 180 Days

At this point, you should have a set of graphs:

Two Graphs Per Product on Keepa

We can see that the livho 2 Pack Blue Light Blocking Glasses has held a fairly stable BSR over the past half year, and maintains around number 19 within the entire Electronics category. We can also see that within its subcategory, Blue Light Blocking Glasses, this product, on average, holds the number one BSR spot.

BSR by Parent Category & Specific Subcategory

All of this data suggests that this product is, and has been, in high-demand for shoppers. If you can find a way to make a better version, in a few months your product could boast Amazon’s Best Seller badge. Products with the number one BSR in their category show the badge in shopper search results.

Amazon's Best Seller Badge

Additionally, because this product’s BSR graph is fairly consistent—slight peaks and valleys are normal, especially over a prolonged period of time—we can also deduce that this product sells well year round.

Find New Product Ideas That Customers Will Love With Keepa

Determine seasonal products from year-round ones.

Year-round products are like our blue light-blocking glasses: They sell consistently well regardless of the time of year. 

Seasonal products sell particularly well for bursts of time and then fall dormant again until their next season. Christmas decorations, Halloween costumes, and even Peeps marshmallow candies are all examples of seasonal products. 

A lot of sellers shy away from seasonal products because they don’t offer consistent, year-round revenue. However, if done correctly, seasonal products can actually make you $10,000 a day or more.

By analyzing Keepa’s graphs, you can quickly tell if a product is seasonal or not. 

To do so, click on the search icon on Keepa. 

Select Search

Then, you will either enter a specific product ASIN or a keyword.

ASINs—Amazon Standard Identification Numbers—are unique numbers assigned to each individual product for sale on Amazon. They can be found in a product listing’s URL after “/dp/”; ASINs always start with “B0”.

Product ASIN in Amazon Listing URL

Searching an ASIN on Keepa will pull up that product, specifically.

Keywords are words or phrases that shoppers search to find what they want to buy. If you search a keyword on Keepa, you can flip through various products that include that keyword in their listing copy

Let’s say you were interested in selling a stegosaurus costume for large dogs. You would search that keyword, stegosaurus costume for large dogs, on Keepa and select a product to examine. 

Stegosaurus Costume for Large Dogs on Keepa

From there, scroll down to Range and select Year.

Select Year in Range

We now get the following BSR results:

BSR Results Over 1 Year on Keepa

Can you see when this product sells the best?

The BSR peaks towards the end of October after it starts gaining momentum in mid-September—when shoppers are gearing up for fall and Halloween plans—and falls off by the beginning of December. 

Determine a Product's Seasonality From Its Keepa BSR Graph

We also notice that this product does have sporadic peaks throughout the year, however those are fairly short lived and not nearly as strong (or with as low a BSR) as the spike in the fall. 

This suggests that this is a strong seasonal product: Shoppers purchase this product to get their pooches in the spooky spirit around Halloween.🐶🎃 

Determine a Product's Seasonality With Keepa

The random spikes throughout the year simply suggest that a few pet owners feel the need to dress their larger dogs up like dinosaurs year-round, perhaps for a child’s birthday party.🎈 

All of this data is within the parent product category, Pet Supplies. By scrolling to the second graph, however, we can see that product’s BSR both within its parent category and in its specific subcategory, Dog Costumes, where it peaks at 335.

Product's BSR in Its Parent & Subcategories

Pick the best subcategorization for your product.

Sometimes products might classify for multiple subcategories, which means you might find that similar products are listed under different classifications. For example, when you search “dog slow feeder puzzle” you’re likely to find several products under the classification Pet Products > Dogs > Feeding & Watering Supplies > Bowls & Dishes > Slow Feeders.

Dog Slow Feeder Bowl in the Slow Feeder Subniche

But you would also find several products under the classification Pet Products > Dogs > Toys > Chew Toys.

Dog Slow Feeder Bowl in the Chew Toys Subniche

There are even a few listed under Pet Products > Dogs > Feeding & Watering Supplies > Bowls & Dishes > Raised Bowls.

Dog Slow Feeder Bowl in the Raised Bowls Subniche

If you were to sell that product, you would choose your specific classification based on

  • The angle you want your product advertised as (either more as a feeder or a fun, interactive treat toy) to get your product in front of the right pup parents
  • The competition within each subcategory

Using Keepa, select Data.

Select Data

Select Product Finder.

Select Product Finder

From there, scroll down to Root category and choose your product’s parent category from the dropdown menu.

Scroll to Root category & Choose Your Product's Parent Category

On the Sub categories line, type and select the specific subcategories you will compare.

Type Subcategories to Investigate

Under Text Fields, type in your main keyword in the Title line.

Add Your Product's Keyword to the Title Line

Hit Enter on your keyboard. You should now see a list of all products that both contain that main keyword and are classified in one of your selected subcategories in order from best to worst sales rank. 

Best Ranked Products by Keyword and Subcategory

On the far right, you can see each product’s subcategory as well as its average sales rank within that category.

Product Subcategories & BSRs Within Them

Notice how the majority of the top-ranked products fall into the Slow Feeders subcategory. However, there are a few classified as Chew Toys.

Some Slow Feeders Classified Under the Chew Toys Subcategory

When we click on a slow feeder puzzle in the Chew Toy subcategory, we can see that, even though this specific type of product is clearly not dominating the Chew Toy market, it is still selling quite well (and quickly) within that subniche. In fact, it has held a BSR of ten within that subniche.

Slow Feeder Bowl Held a BSR of 10 in the Chew Toys Subcategory

This suggests that the Chew Toy classification is strong for this product type, however the subniche is not overly saturated with slow feeder puzzles, which is ideal: There is less competition for this specific product type within this subniche. 

How to Compare Amazon Product Subcategories With Keepa

On the other hand, the Slow Feeder subniche is extremely saturated with this product type, which means there is a lot of competition. And it will be hard to catapult a new listing to the top of that BSR list.

Slow Feeder Subniche is Saturated With This Product Type

Choosing the right subcategory for your product is crucial, as is its launch price.

Pick your ideal and starting point product prices.

If you follow our training, you would launch your product on Amazon at 10-20% below your goal sell price

Using Keepa, however, you can estimate what will be a strong goal price for your product as well as a strong launch price. 

By assessing a product’s BSR and Price History graphs simultaneously, we can see what a product’s price was during its launch phase and how well it sold as that price was adjusted. 

To do so, you will need to view the product’s entire time on Amazon by selecting All (#) days under Range on its Keepa graphs. 

Select All (# days) Under Range

Then, ensure that the top graph is showing New and Sales Rank.

Select New & Sales Rank Graphs

Let’s examine this dog slow feeder bowl for example:

Dog Slow Feeder Bowl on Keepa

Notice how the product launched at a sell price of $5.99 at which point the BSR steadily dropped.

Product Launch Price on Keepa

We can also see, however, that each price raise is accompanied by a slight BSR increase, even though, overall the BSR predominantly drops. 

And after a couple of years on sale, this product maintains an average price of $9.49 and holds a fairly consistent, low BSR. 

Product's Price Increase Over Time on Keepa

Judging from this product, if you were to launch your own dog slow feeder bowl, you might try a launch price of around $6 - $7 before steadily increasing that to a goal sell price around $9.50 - $10. 

Note that Just One Dime recommends a private label product pricing strategy above $30 because profit margins tend to be higher. Learn more about the Just One Dime strategy here. And if you’d rather we coach you through the entire Amazon FBA process, we can do that too. Apply today at

Simultaneously assessing BSR and Price History stats on a product can also provide invaluable insight as to when shoppers are looking for promotions on that product.

Learn the best times to offer product promotions.

When we look at the data on our blue light-blocking glasses, we can see that this seller appears to run a promotional discount every month. During that time, the price drops from $16.98 to $14.43 and the BSR sees a nice decline in its parent category of Electronics, as well:

Product Price & BSR Drop Together

This suggests that this seller has deduced that lowering the price slightly (15%) once a month is a strong way to snag a few extra sales. 

With its broad scope of Amazon product price and sales history data, Keepa is an excellent tool for Amazon sellers (and even shoppers). Some sellers have even claimed Keepa is worlds better than traditional product research softwares (although Just One Dime’s own Niche Hunter is hard to beat). However, it is not the only way to find strong product ideas to launch for your Amazon FBA store.

Get the full scoop on product research, plus how to bring product ideas to life and launch them on Amazon, at

Everything we have assessed so far has been for Amazon’s US marketplace. However, Keepa does not provide data exclusively in US dollars.

Convert your listing to different Amazon marketplaces.

Let’s say you currently sell a ceramic slow feeder pet bowl in, the British Amazon marketplace, but you want to expand your sales throughout Amazon’s other European marketplaces. 

Ceramic Slow Feeder Dish Sold in Amazon's European Marketplaces

Of course, since Great Britain uses the pound and most European markets use the Euro, you must get a solid price comparison. 

But you must also understand how much that product could realistically sell in those other markets. Just because a product sells well in one marketplace doesn't necessarily suggest demand in another. 

To ensure you’re set up for success,

Choose a comparable product to the one you might sell abroad. On its graph listing, scroll down to the bottom and select Compare international Amazon prices.  

Select Compare international Amazon prices

Now you can see what other marketplaces that product is currently selling in, as well as its price history within those marketplaces. 

Product's Amazon Marketplaces & Price History in Each on Keepa

Notice how within the past month the same product has sold for a wide range of prices across the European marketplaces. The same dish sells for £15.99 in the UK, around £22 in Spain and Italy, and up to £26.36 in Germany. And, overall, this product sells much better in Europe than in the US.

Product's Price Comparison (in Pounds) Across Amazon's Marketplaces

It appears as if that product can sell for its highest amount in Amazon’s German marketplace. To verify this, click Amazon in the top right corner then choose the marketplace you are considering, in this case .de. Ensure you don’t leave the product’s page.

Click Amazon & Select Your Preferred Marketplace

Now you can see that product’s BSR and price history within that specific marketplace. Notice how your chosen marketplace affects the currency with which Keepa shows you price data.

Product's BSR & Price History in Another Amazon Marketplaces (in That Marketplace's Currency)

And we can tell that the £26.36 dish (€30.95) still maintains a decent BSR, although the average sale price of €19.99 does a bit better.

How to Compare International Product Pricing on Amazon With Keepa

If we wanted to expand our own similar product, Germany would be an ideal marketplace.

Ways to Use Keepa for Amazon FBA

Just One Dime can coach you through the entire Amazon FBA process—from finding product ideas to running and expanding your own Amazon private label store. Visit to book an appointment with a Just One Dime team member who will understand your goals and help you decide if we’re the right fit for your entrepreneurial journey. 

How will you use Keepa for your Amazon FBA store? Let me know in the comments.


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Seth Kniep

Married a pearl. Fathered 4 miracles. Fired his boss. Turned a single dime into $104,857. Today, a self-made millionaire, Seth and his team of 8 badass coaches teach entrepreneurs how to build passive income on Amazon.

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