My name is Seth Kniep, Kniep’n it real. I like to stay really raw and honest. My goal is to share the highs and lows of what I went through when I started with a single dime and turned it into $100,000.
Here’s what a lot of people don’t realize: if you take a dime and double it to $0.20, then double it to $0.40, then to $0.80, then to $1.60 and so forth, only twenty times will get you to $100,000.
I’ll never forget the day when I was working in Apple’s sales department and made more money for them in one day than I was paid in an entire year.
This is not a rag on Apple. Apple, as a company, is one of the greatest companies ever built in my opinion. What I did not like was the corporatocracy I saw as the company grew. When I moved to the support department, there were so many levels of people to go through to make any kind of difference. I spent more time protecting the company from lawsuits and making sure all the paperwork was filled out instead of training people. I understand people want to sue Apple because they have a lot of money, but I wasn’t coaching anymore, and that’s what I love to do. I finally said “I’m going out.”
I literally walked out of my house with a dime and talked to people, asking, “I’d like to pay off my $24,000 in debt and I’d like to pay off my house. If I double this just a few times, it becomes a huge amount of money. Will you help me?” Most people said, “Sure, I’ll double it.”
I doubled my dime to twenty cents. Then forty cents. Then eighty. I recorded all of these as videos, so you can see them. I kept going until I had $400. Then I took that money, purchased some inventory, and sold stuff on eBay. Some things sold really well and some didn’t. I remember I spent an entire day researching as hard as I could. How could I find out what was selling well? There are some people out there making millions, and I wanted to learn how to do it.
One day, I walked into my house and realized, “I have over a thousand books from school. I’m going to sell them all.” I sold over half of them on Amazon and made a pretty decent profit. Then I went into my garage. I thought, “Americans have all this stuff we don’t need—what can I get rid of?” I started selling everything I didn’t need and use. I started changing the way I live.
I took a dime and glued it to the wall of my garage as a reminder. Someday I wanted to be able to say, “You see this dime? Even if that’s all you have, a single dime, don’t underestimate it. A dime has incredible value.” You could say, “Oh, it’s just a dime. Use it as a tip or to pay for that $17 drink at Starbucks with four hundred adjectives in it.” But a dime has incredible potential.
It’s ten cents. It’s not one cent, it’s ten cents. I know I’m sounding a little facetious, but bear with me. It is the smallest coin for its value. It is the most valuable coin for its size. A dime is really small, the smallest American coin we have, yet it is incredibly valuable. And if I double it twenty times, that dime is a hundred thousand dollars.
Another day, I picked up my phone and called a whole bunch of suppliers. I asked them “What’s selling best?” Some were very cooperative and wanted to help me out. Some were like, “Who is this guy?” I called over 300 suppliers, and the number one thing they told me was selling was vapes. So I started investigating; what is a vape? I used to smoke a pipe at the time and learned that a vape was a healthy alternative to smoking a regular cigarette or pipe.
I was so interested I built an entire online store—and completely failed. I ended up losing money and sold it for an embarrassingly low price. But I learned something: I have to differentiate myself. There has to be something different about what I’m doing that gives value to people.
If someone goes online and sees a hundred different vape stores, why in the world would they buy from mine? I need to give them a reason. That was one of the most discouraging yet helpful experiences I’ve ever endured. But I knew this is what I was designed and called to do, so I kept going.
I kept going and going until I got to the $100,000 I wanted. Now I can say, “Hey, it’s okay if you have only a dime. You can build a company and passive income streams off this dime so that you make money while you sleep.”