I’ll never forget only a few years ago, I was walking down the streets of Austin with a dime, asking people to double it.
We were in debt. I was struggling. I hated my job and the corporacracy and politics married to it.
I wanted a way out.
I looked at a dime and asked myself, “What would it look like to build a business off of this dime? A business that I don't work for, but that works for me?”
That’s exactly what I did. I doubled that dime 20 times: it became $100,000. We took that, invested it, bought inventory for our Amazon and eBay stores, and multiplied it until it was over a million.
If you value something small, stay consistent, and keep going, you can turn it into something much bigger.
Most people undervalue a dime and overvalue a million dollars. This is why most people are broke.
Take what you have. Invest in it. Keep multiplying it. Whether that investment is inventory, the house you want, or driving your car for Uber to pay off debt, multiply it.
I’m living proof you can do this. I’m not special. We all have different strengths and weaknesses. The two biggest things that helped? Staying teachable and being consistent over a long period of time.
This is not going to happen overnight. But if you stay consistent, you can reach the goals you want. I’m now able to take my wife to a super nice restaurant. If I had seen the bill for our meal five years ago, I would have died of a heart attack! I am careful with money and do not throw it around, but I do like to have fun every now and then. It’s investing in people and building memories, improving the quality of what is on the inside, and not just the outside.
No matter where you are at, you can do this.
If you feel hopeless, discouraged, and struggling, know this: if you have just a dime, just a little bit of something, you can turn it into something amazing if you are consistent and don’t give up. Don’t blame other things: take responsibility for your own stuff.
You can make this happen.
Mind your medium
Different content works for different platforms!
I’m on Instagram and Facebook because people (myself included) want inspiration and a sense of community. But my YouTube following is HUGE compared to these other platforms because so much of my content is geared towards tutorials!
But no one’s on YouTube to watch a still picture of me, no matter how good my photo team is.
Know the kind of content you’re able to commit to, and make sure it matches up with the audience you’re building!
Keep up consistency
Taking daily medicines.
Building a business.
All of these things need a regular schedule to be successful! Conquering social media is no different.
Maybe you don’t have time to edit enough photos of your anti-gravity olive oil cruets to meet 15 quality Instagram posts per day. That’s fine! You just need to stay in your audience’s feeds on a consistent basis so your company stays relevant.
Keep your online presence limited to no more than three services as you build so that cross-platform consistency isn’t an issue.
Don’t try to copy the greats
If we found a person isolated from modern society who’d never heard the name ‘Nike’ before, I guarantee you that they’d still be blown away by the company’s Instagram account.
It’s amazing shots of incredible athletes from all over the globe, famous or not, and completely mindblowing stories told before you even read the caption! They’re killing it!
That’s not where you are right now.
This is a hard pill to swallow, but you’re not Mark Parker, my friend. You don’t have his resources vis-à-vis money, time, and team members right now, and even when you’re making millions each month, your brand will NOT be Nike.
And that is 100% OKAY.
Get ‘Be like -’ off your vision board, and develop a style that’s true to your vision and the needs of your audience, not anyone else’s!
We’ve all been there with that Facebook friend who’s clearly caught in a pyramid scheme and spamming every picture, post, and comment with their personal affiliate links.
It’s annoying...but you can still learn something from their approach.
Unlike “That Friend”, you’re not talking to your relatives and acquaintances. You’re creating content specifically to sell your product.
Does everything you post online need to end with an all-caps ‘BUY NOW’?
If you don’t go for the kill right away, you still have the opportunity to make your viewers engage more with your content, their community, and build up the brand in their minds until they’re actually ready to commit!
The important thing is that you continue to woo them, pursue them, and put everything you want them to grab within their reach!
We’re past the point of pointing out we’re past the point of opting out of social media, warrior, so don’t log on with a plug n’ play mentality.
Get in there, and #win!
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Married a pearl. Fathered 4 miracles. Fired his boss. Turned a single dime into $104,857. Today, a self-made millionaire, Seth and his team of 8 badass coaches teach entrepreneurs how to build passive income on Amazon.
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