I’ve worked with people from all around the world, and something I run into quite often is people who’ve become emotionally attached to a product, listing, or even a market. You have to ask yourself if you’re getting more attached to a product than you are to your goals.
Your goals are what drive you and get you out of
bed every morning.
What I love doing most, my goal, is coaching
people. Following that goal is what drove me to leave Apple. I was moving up
the ranks quickly, but I left it all. Why? Because I had to shift from looking
to Apple for fulfillment to asking myself what I really wanted to do with my
Here are three ways to stay focused on your
1. Don’t get discouraged.
say someone starts selling on Amazon. They’re full of energy, they have a
really cool product and they’re ready to go to town.
something happens. Maybe it’s money problems, a fraudulent supplier or more
competition than expected. They get discouraged and think they can’t do it.
Why? Because they placed all their focus and hopes on the product, not their
asked one of my coaching clients how committed he was, from a 1 to a 10, to
making this happen. He answered, an 8. I said this isn’t something you can
dabble in or try for a while. You can’t put your toe in the water and test it
out. I told my client to imagine walking into a room, shutting the door behind
him, and the door turns into a brick wall. There’s no way back, only forward.
will be risks and disappointments, but you need to decide that you are all in
and walk through that door.
3. Play the long game.
are working really hard to perfect your private label product. By focusing so
intently, you worry you might be missing some side gigs and short-term gains.
But just keep pushing to get your product out there. After a while, sales will
start to trickle in, and then there’ll be more and more. You’ll be so happy you
picked the long-term instead of the short-term path.
Your goals are more important than the obstacles
you go through. As you grow, improve, and get stronger, the problems you
encounter will seem much smaller.
Don’t give up. Keep going. Remember
your goals, and you will succeed.