How would you feel if you signed up for a class on candle making, only to be welcomed by an instructor with their nose stuck in the instruction manual?
The same holds true for new ecommerce sellers. This is why entrepreneurs need instruction from other entrepreneurs.
But it’s not enough that you take lessons from successes.
There’s isn’t a business owner on this planet who wouldn’t be in the audience if the ghost of Henry Ford took the stage for a workshop.
What could he tell you about PPC, influencers, or not putting lead in your products?
Not very much.
For practical advice, you need information from current successful businesses!
Case in point, this advice column from Retail Touchpoints. It says to elevate your brand on Amazon, you’ve got to do the following:
Optimize your listings.
Excellent. You won’t get far without it.
Create a robust storefront.
Agreed. Ecommerce shoppers buy with their eyes, and a wimpy showing on Amazon won’t cut it.
Consolidate reviews and variations.
Yes sir. If you have three 5 star reviews on three separate products whose only difference is the color—build that into one listing with nine 5 star reviews, absolutely!
Get external traffic from blogger services.
Preach it. The more roads that lead to your product, the better!
Always research new products.
Amen to that. Never get stagnant—learn, learn, learn, and keep growing.
Get a fast trademark for Brand Registry.
Do not do it!
Sure, registering your brand through a foreign trademarking office can be faster. You can save 9-12 months on it, and if you’re lucky, the exchange rate will be in your favor, and you can get it done a little cheaper.
Going through a different country’s trademark registration can also...get your account suspended.
Believe it or not, the hoops Amazon puts up aren’t in place just to frustrate you—they’re there to protect their platform and their consumers.