You can differentiate your product, your marketing, your advertising, and your strategy. These are all very important for every successful company. Everyone has to differentiate at some level. If you don’t, you won’t stand out. But there is something often overlooked and not talked about enough.
You have to differentiate yourself.
What does that mean?
I was talking to one of my clients the other day. She made a great point: people get excited about a product they found, go to Alibaba or DHGate to find a supplier to work with, but they struggle to find any who will work with them or do what they want. Even in their efforts to differentiate the product, the supplier doesn’t want to create a new kind of product, or they charge an exorbitant price to do so.
I explained to my client that it was actually a good thing. She looked at me and said, “What are you talking about?”
If there are 100 other sellers looking for this same product, they’re going to stop and give up at this point. They want something really easy. Anyone has the ability to find suppliers: that means a lot of competition for you. But if you decide to keep searching until you find a supplier who can build the product you want, you’re differentiating yourself.
The willingness to hustle and endure even when it’s really really hard is differentiation.
You could spend an entire day just studying game engines that create video games. You could spend an entire year doing that all day, every day. You could spend the rest of your life doing that. Our world is so rich with information, it’s amazing. But it also creates a problem: it’s super distracting.
You have to be willing to stop getting distracted with things.
We have too much coffee. We have too much alcohol. We have too much internet content. We have too much time. We have all these things, they are around us constantly. It’s very important you’re able to stop and say, “What am I not going to do today?”
The greatest test of self-discipline is not what you do: it’s what you don’t do. When you choose to not do something, it requires self-restraint. By saying no to that, you’re saying yes to a happier and more fulfilling life years down the road.
How many people do you know who are happy because they got 10,000 likes on Facebook on some viral video? Nobody will care a year from now.
What people do care about is creating passive income for their family. They care about creating a lifestyle that served them, served others, and made a meaningful difference in the world.
Do you see the difference?
I’m not against Facebook, or entertainment, or coffee or alcohol or any of these things. What I am against is a lack of self-discipline.
That’s the greatest differentiation of all.
Let’s say you find a product you love and know will be huge, but then you realize there’s a problem: in order to differentiate this product, you have to do something very different. You have to read 2,000 reviews to find out the weakness of your competitors’. A lot of sellers will give up at this point. But if you keep going, that is how you differentiate yourself.
The real differentiation of you is on the inside. It’s self-discipline. It’s the willingness to keep going and find a way to make it work. You know what encourages me? It might be a little bit evil, but when I’m running and I hit a wall and I don’t know how to get past it, I think “Other people are going to run into this wall too, and they’re going to stop. I’m not going to stop. I’m going to be better. I’m going to win.” That’s the heart and spirit of a fighter: you want to have that to succeed.
I run into sellers who don’t know what they’re doing. I don’t mean that in a critical or demeaning way at all, but they really don’t know what they’re doing it. They blow money and time on the wrong products or wrong strategy. But there are huge opportunities! If they would grab them and move forward with them, they would do so well.
Don’t be like one of those sellers. Be different, think different, and live like no one else so you can someday live like no one else.
The greatest and most important differentiation is the differentiation of you. Will you still be running while other people give up?