Selling on Amazon? Look where no one else is

And why the riches are in the niches
Seth Kniep
December 5, 2017
Find products on Amazon
Searching for products to sell on Amazon is akin to an Easter egg hunt.

On Easter all these little kids are out searching for tiny plastic eggs with candy inside of them. They run around, searching for eggs, looking everywhere. Kids are pretty smart: they can tell where parents will hide them. They all run to this big oak tree, finding tons of eggs.

But you're the smart kid. You don't search by the oak tree.

"There are so many people over there, so I'm going to look somewhere else."

You head over to a large rock nobody's noticed. There's a hundred kids at the tree, but only fifty eggs. The rock can't hide as many. It can only hold ten. But there's only one of you.

This is what finding a niche product is like. Don't look where everyone else is looking. Be smart. Think different.

You’ve seen the products on Amazon that start to explode. Everyone talks about them and everyone’s selling them. There could be 4,500 sellers all selling the same thing. Nobody is a top seller. Only the two or three sellers who started first and got the biggest share of the market at the beginning are doing well.

Why is that?

Because everyone wants a piece of the pie. When everyone wants a piece, the majority of people will get nothing. A small percentage of people will get just a bite, and very few get the nice big piece on their plate.

I'd rather fish in a pond with only 20 fish in it, by myself, than in the ocean, where there are 10 million fish, but everyone and their uncle are out fishing. My chances of finding a catch there are much less.

Don’t go with what the masses are saying. Find something different.

I was blown away by this product I came across on Amazon. It is not a top 10% seller, but it’s doing pretty freaking well.

This is a five pound replica of human body fat.

This thing is disgusting. It almost looks like something you're supposed to eat. It's made for medical students studying anatomy, and people also use it to help motivate them to lose weight.

The first time I started making good money online was on eBay. I was searching for products to sell and went to the "Other" category. Then, almost for fun but also out of desperation, I clicked on "Cemetery".

Something deep inside me said I needed to stop looking where everyone else was. Stop fishing in the ocean. Find a pond out in the middle of the nowhere that may have fewer fish, but has no competition.

I found a product in the Cemetery category that sold really well. For over a year, that single product brought in several thousand a month for me.

Be smart. Don’t get attached to what everyone else is doing. Stop and think. You don’t want to compete with everyone in the world. If everyone is running in the same direction, there may be something they’re missing. It's up to you to find out what.

 

Mind your medium

Different content works for different platforms!

I’m on Instagram and Facebook because people (myself included) want inspiration and a sense of community. But my YouTube following is HUGE compared to these other platforms because so much of my content is geared towards tutorials!

No one’s on Facebook to watch a half hour video on how Trump era tariffs affect Amazon sellers.

But no one’s on YouTube to watch a still picture of me, no matter how good my photo team is.

This is how I save face...
And they are good.

Know the kind of content you’re able to commit to, and make sure it matches up with the audience you’re building!

Keep up consistency

Taking daily medicines.

Working out.

Building a business.

All of these things need a regular schedule to be successful! Conquering social media is no different.

Maybe you don’t have time to edit enough photos of your anti-gravity olive oil cruets to meet 15 quality Instagram posts per day. That’s fine!  You just need to stay in your audience’s feeds on a consistent basis so your company stays relevant.

Keep your online presence limited to no more than three services as you build so that cross-platform consistency isn’t an issue.

Don’t try to copy the greats

If we found a person isolated from modern society who’d never heard the name ‘Nike’ before, I guarantee you that they’d still be blown away by the company’s Instagram account.

It’s amazing shots of incredible athletes from all over the globe, famous or not, and completely mindblowing stories told before you even read the caption! They’re killing it!

That’s not where you are right now.

This is a hard pill to swallow, but you’re not Mark Parker, my friend. You don’t have his resources vis-à-vis money, time, and team members right now, and even when you’re making millions each month, your brand will NOT be Nike.

And that is 100% OKAY.

Get ‘Be like -’ off your vision board, and develop a style that’s true to your vision and the needs of your audience, not anyone else’s!

Always funnel

We’ve all been there with that Facebook friend who’s clearly caught in a pyramid scheme and spamming every picture, post, and comment with their personal affiliate links.

It’s annoying...but you can still learn something from their approach.

Unlike “That Friend”, you’re not talking to your relatives and acquaintances. You’re creating content specifically to sell your product.

Does everything you post online need to end with an all-caps ‘BUY NOW’?

No.

If you don’t go for the kill right away, you still have the opportunity to make your viewers engage more with your content, their community, and build up the brand in their minds until they’re actually ready to commit!

The important thing is that you continue to woo them, pursue them, and put everything you want them to grab within their reach!

We’re past the point of pointing out we’re past the point of opting out of social media, warrior, so don’t log on with a plug n’ play mentality.

Get in there, and #win!


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Seth Kniep

Married a pearl. Fathered 4 miracles. Fired his boss. Turned a single dime into $104,857. Today, a self-made millionaire, Seth and his team of 8 badass coaches teach entrepreneurs how to build passive income on Amazon.

Dead serious about building income on Amazon with eight successful coaches in a community of badass Amazon sellers? We created something we've never done before: the Amazon Growth Bundle full year coaching course.

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