But tea isn’t exactly what I want to talk about today. I want to talk about what a woman named Olivia, did to start her company. Olivia visited ten countries to start her company, all because she wanted to understand her customer better.
Even though Olivia didn’t speak Spanish, she visited Mexico. It took her two days to get her cellphone set up because she didn’t understand the language. She wanted to feel what it was like to be a foreigner in a different country.
How did she feel? What were her frustrations? What kind of help did she need? How did she ask where a bathroom was? How did she know what types of food to eat? The basic things she took for granted in her own country became limitations when she went somewhere new.
Olivia went through all of that so she could understand her future customers. She wanted to know first-hand what people visiting new countries needed so she could effectively help those travelers. By understanding her customers, Olivia was able to better meet their needs.
Walk a Mile in Your Customer’s Shoes
What Olivia did is exactly what you should be doing on Amazon. Put yourself in your customer’s shoes. Understand where your customer is coming from.
For example, imagine you’re selling tea. Have you tried the tea yourself? How many different ways have you taken those leaves and heated them in water? How many different ways have you tried sipping the tea? Think of all the different ways your customers might experience your tea and try them for yourself.
Connecting with your customer is vital. You need to understand how your customer feels, so you can better fulfill their needs. Everything you know about your customer informs your decisions when building a product, from the photos to the title to the product description and beyond. Understanding the experiences of your customers will put you miles ahead of the competition.