If you’re an Amazon seller, it’s time to stop hunting for products and start searching for keywords, instead. Keywords will put you in the mind of your customer, and knowing what your customers want is central to success. If you can master keywords, you can master Amazon.
When I got dressed this morning, I put on a
t-shirt. Maybe I wanted a stylish t-shirt. I could have searched “stylish
t-shirt” on Amazon. If I wanted a comfortable t-shirt, I could have searched “comfortable
t-shirt.” Or maybe I wanted a certain material, so I had to search “polyester,
cotton blend header, stretchy t-shirt.”
Now, what if I told you all three searches
brought me to the same t-shirt? That’s how you can leverage keywords to your
advantage as an Amazon seller. If many different keywords all point to the same
product, that product has potential. That product is what customers are
searching for, and the products that customers are searching for are the
products that are going to sell.
One day, a man searched “Nike tennis shoes” on
Amazon. Another guy searched “running shoes.” A woman searched “walking shoes.”
They all searched for something different, all used different keywords – but in
the end, they were all directed to the same product. Why? They all had different
niches, but the same product fulfilled their needs. They just used different
keywords to get there.
Every year, twenty million people visit Austin,
Texas. There are five freeways into Austin. If Austin is the product, each
freeway is like a keyword – different paths to the same destination. If one
freeway shuts down, there are still four more ways to get to Austin. If the
woman doesn’t search for “walking shoes,” the two men will still find their way
to the end product by using different keywords.
niche to keywords in one easy step
why it’s important to have a collection of keywords for every product. The
concept is called a market niche: one product with multiple keywords, and the
product fulfills every need described by those keywords.
are three main types of keywords:
Keywords. A broad keyword is one word that covers a broad
category. A broad keyword can point to hundreds or thousands of products. For
example – barbecue.
Keywords. Short-tail keywords have two words and are a bit
more specific. Short-tail keywords build upon broad keywords. For example – barbecue
sauce, or barbecue grill, or barbecue chicken.
Keywords. Long-tail keywords build even further on
short-tail keywords. Long-tail keywords are usually three or more words and can
be extremely specific. For example – barbecue LED light, or barbecue grill
cover, or barbecue gloves heat resistant.
you’re hunting for keywords, you’ll notice that broad keywords and short-tail
keywords will have higher volume, but lower conversion rate. A long-tail
keyword will have a higher conversion rate, because someone making a more
specific search already knows exactly what they’re looking for.
keywords are your best keywords, but fewer people will be searching those
keywords because they’re so specific. That’s why it’s important to have a
combination of broad, short-tail, and long-tail keywords, all pointing to the
same product. The more diverse your keywords are, the more people will find
when you’re hunting on Amazon, start with keywords. Figure out what customers
are searching for, then create multiple paths to lead them to it. More
customers will find your product, and you’ll see success.
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Married a pearl. Fathered 4 miracles. Fired his boss. Turned a single dime into $104,857. Today, a self-made millionaire, Seth and his team of 8 badass coaches teach entrepreneurs how to build passive income on Amazon.
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