We usually think of eastern Europeans as doing what they're told—laboring away, satisfied with money enough to live on—that wanting to work doing what you love is a western idea born of luxury. But it's time to shatter those expectations.
This is a human story.
Augustas Kligys needed a change. From Lithuania, speaking English as a second language, he had no idea how to sell on Amazon, and had no reputation...And yet he succeeded.
You can apply what Augustas did to anywhere on Earth. 🌍
Succeed like an entrepreneur by learning from his story:
Turn motivation into action.
Augustas was a digital nomad—a web developer that could work anywhere. He loved to travel. But seven years in, developing websites didn't make him happy. Whenever he stopped to enjoy the world, he couldn't make money. He felt tied to it like a tether. Whenever he tried to leave it, he'd eventually need to go back to web developing to make ends meet.
Where could he find a business model that allowed him to make money even when not working?
He turned towards spiritual guidance. Counsellors from the USA kept saying the same things. "Do what you love." But Augustas didn't know what he loved to do.
These advisors said to "serve people". He dismissed the idea.
This wasn't just a translation issue, but a philosophical one as well. People across the world—especially those in the west—naturally reject the idea of serving others in favor of independence. In business, we may think it has to be cutthroat, mean, and heartless. It's about money, some say, not the people!💸
Later, he understood that to serve people meant to frame his thinking around others' needs. Focus on people and receive positive energy back. It's all connected.
He realized that money, family, friends, and spiritual wellbeing aren't separate—as much as we want to compartmentalize them. Just like our environment, deserts and jungles (even when thousands of miles apart) affect each other through the ecosystem. We are all a part of the same world and live a combined experience. Creating artificial splits between the various ecosystems of life is unhealthy.
Augustas realized, "If I work on serving people, the money will come." It finally made sense to his heart.
Could he serve people by building websites? Augustas helped non-profit non-governmental organizations (NGOs) build their websites.
Then he found Amazon FBA.
But instead of going into it himself, he discovered European Facebook communities asking for help. Three and a half years ago, there was little to no information on selling on Amazon in European marketplaces. (With hundreds of European students all across Europe, we teach you how to do that). He could serve them!
Take action in the face of fear.
How could he serve this community in European FBA when he couldn't help himself?
Then, he saw an opportunity: virtual summits.
Augustas would connect Amazon sellers with experts. Even though he wasn't an Amazon seller and knew little about the mechanics of it, he could still bring supply to Europe's demand for knowledge.
We've said before to become an expert in your field, but Augustas's field wasn't e-commerce. It was organization. Augustas leveraged his skill to provide value to others. His value was collecting minds who understand Amazon and bring them together to teach others how to reach their goals. That value and service to others transformed into profit.
Thus, his company, Orangeklik, was born—named for orange (Amazon’s color) and click (you need to click a mouse to buy on Amazon) which was also a play on his last name Kligys.
However, Augustas didn't jump right into it. He first thought to do a "test" in his home country.
When starting a new venture it’s natural to create excuses in our mind for not moving forward. It makes it easier to suppress the real issue: fear of failure.
Augustas had an excuse. English was not his native language. Yet, the vast majority of Amazon sellers speak English.
But then he thought, "That would be a waste of three months of work." His country only had three million people and hardly any market for Amazon training. After three months of work, he wanted to reap some sort of reward.
Augustas says taking action was the hardest thing for him. It's easy to postpone. It's another to be decisive.
Fortunately, his wife supported him and believed in his dream.
And he moved forward.