Remember the key concept here is being able to go to sleep, wake up, and have more money. All you have to do is manage that; you can move on with your life and make more money. Passive income is only effective if you’re willing to put the work in so you can enjoy it. Even me having margin to write these blogs is a result of building up passive income. I’m not worried about my finances, because I’ve built machines to make me money.
There is no get-rich-quick scheme in the world that works. This is not multi-level-marketing that will have you sign up under someone. These are true, raw tips on how to be effective.
What if someone sells under my product listing? What do I do?
My first response to you is why didn’t you private label it from the beginning?
There are some exceptions to this; for instance, if you find a patented item and get permission from the manufacturer. But anyone else can also do that and sell under your listing, even if you created the whole listing from scratch.
Let me give you a quick example.
Let’s say this is your product: you went through the time of taking the photos, writing the description, putting in keywords, and doing everything you could to make this listing perfect. You wrote all the vital information, the offer, took and edited the images, pruned the description. But then someone comes along and all they have to do is click “Sell this item” to list their product under you.
If I click on “Used & new (15),” you can see that 14 other sellers are selling this product under the listing that you took the time to create! All they had to do was go to “Add a Product” in Seller Central, type in the name, and click “Sell Yours.”
You don’t want to be on the receiving end of this. It’s a horrible feeling to see someone list their product under your listing, potentially even price theirs lower, win the buy box, and steal your hard-earned sales. But if it does happen, what do you do?
First, private label your product if you are able. You could have a trademark on your brand name, which protects you legally. You could have custom packaging from the supplier with your brand on it, which would be very inconvenient for any other seller to reproduce. Or, at bare minimum, you can include your company logo as one of Amazon’s images and in the title of your product put “By (your brand name)”. These will make it very difficult for other sellers to sell under your listing.
If they still sell on your listing, you can send them a scary letter. Be professional, but send them a legally frightening letter. I have one that is written by a lawyer that will scare the heck out of them. It basically says “You’re selling under my brand; I can report you to Amazon and have your selling privileges removed. Do not sell under my product.” That’s one way you can protect yourself from people selling under your listing. I have a letter template that you can use that works every time for me - it's available at the end of this blog!
What do I do if I run out of inventory?
If you keep selling items but run out of inventory faster than you have money to buy more, you have a money management issue. This problem has nothing to do with Amazon or your product; it has to do with you. You have to manage your money really well and be smart about it. It’s very important to know exactly what you’re spending, what your revenue is, your wholesale cost, shipping costs, and Amazon fees, and your profit.
Know your numbers. Then you can use your profit to buy more inventory. If you use your profit to go buy a cheesecake, you’re slowing down your business. It will not grow unless you pour all the money you can back into your business and build it up to where it can support you. If you spend all your profit, you’ll stay the same. If you want to grow up, you need to use your money well.
This should not be a problem. It’s very important you don’t run out of inventory, because it effects your performance and makes it much more difficult to win the buy box. You’ll lose sales if you don’t keep track of your money.