Today I’m going to show you the top tips I have on getting ungated in any category on Amazon. These are not guarantees you’ll get ungated, but they do increase your chances greatly. I’ve had very strong success with both myself and my clients when using these.
Before you start - Sell as much as you possibly can on Amazon first.
Your chances of getting ungated will increase by 90%. Sometimes, if you have a lot of sales, you’ll get ungated automatically, but it depends on the category. Personal healthcare, DVDs and CDs are very difficult categories to get approved in. To up your chances, start off by getting a ton of sales. You can even buy a bunch of cheap items and sell them off quickly to friends and family if you want. Getting a bunch of sales and keeping your account healthy will help a ton. Prove to Amazon you can make money, you know how to treat customers like royalty, and you’ll succeed. Focus on what’s important to Amazon.
Step #1 - Create a new business identity when you apply for ungating.
First, create a manufacturer name. It’s just a name, as if it was a business, there is no need to incorporate it. If you’re selling tea, it might be called “The English Tea Store.” Get a separate mailing address and email. Build a website and get a phone number (like a Google Voice phone number). You need to create a new identity as the manufacturer you are going to buy from. You will be the retailer selling it Amazon and also the manufacturer you’re buying from. This is a very standard procedure in the US.
This increases your chances. If Amazon realizes they’re dealing with a Chinese supplier, they get really picky. They’re much more likely to shut you down. So after you create a new business identity, you build a manufacturer website. Here’s an example of what one may look like.
Notice how at the bottom of the page it has the name of the store, their address, and their phone number. They don’t have their email, but you should include one for your manufacturer website.
This site is a little more complicated than I would prefer for a manufacturer website, but the point is to show your manufacturer identity. It doesn’t have to have your name on it, or the same email you use on Seller Central. You’re going to use this to show Amazon you have a legitimate manufacturer. This gives you control over the whole process.
Make sure none of the contact information points back to you, keep it clean and simple, and make sure the information is on the main page of the website.
If you need help building a website, I encourage you to reach out to our team. We have people who can help you do just that for extremely reasonable rates. If you’d rather do it yourself, you can use Shopify. They have a great platform and it’s not hard to do. Don’t overcomplicate it: just show the products you’re going to sell, relevant to the category you’re getting ungated in. You don’t need a thousand pages of special photos: all Amazon cares about is if it is a legit manufacturer.