Build a passive income machine on Amazon

200+ in-depth, step-by-step training videos

12 huge-potential product ideas sent to you only

3 private mentor sessions with Amazon expert coach

6 hours weekly live, interactive coaching workshops

We find you suppliers to build your product

Interactive quizzes to test your knowledge

5 courses, 1 membership

Start now

We built this so you can build your future.

Tired of the so-called gurus touting flashy Lamborghinis and pretending like selling on Amazon is a get-rich-quick tactic if you know all the “secrets,” Just One Dime set out to build an exclusive membership that actually helps people succeed.

Just One Dime is the only membership that gives you 6 hours of live workshops every single week plus 200+ training videos plus 1x1 personal mentorship sessions so that you have everything you need to build a legitimate, sustainable, cash-producing Amazon business.

We show you how to build your Amazon business so that you have margin to do the things you love with the people you love. That’s freedom.

This is not just a course. It’s 5 full courses plus a membership plus more live training and how-to videos than any Amazon coaching program on the planet.

And it’s not just Seth, but a team of 20+ staff members plus Amazon expert coaches here to help you succeed, every single step along the way.

Why Just One Dime over other coaching programs?

We live what we teach.

Every single piece of advice we provide comes from real life experience—not a recycled course. We are Amazon and ecommerce sellers first. Teachers second. We teach you what is making us a ton of money on Amazon and other ecommerce platforms.

Many of our students are now millionaires.

When they started with us, they had not sold a single thing online. Our students are the greatest proof that what we teach works in the real world.

We are not a one-man-show touting a course.

We won't "make you rich if you follow three secrets that 99% of all Amazon sellers don't know about." We are a team of 20+ hard-working staff and extremely successful Amazon and ecommerce coaches who live and breathe business. Our headquarters are in Austin, custom-built to create the most unprecedented ecommerce training on earth.

Every single Just One Dime coach is a vetted, highly successful online seller.

Each one understands exactly, step-by-step, how to start, build, and scale massive ecommerce businesses. Some of our coaches are millionaires. Others make many times over 6 figures a year. All of them are vetted quarterly and required to show proof of their sales and profitability.

We provide a ridiculous amount of content.

And it's all step-by-step, laid out logically and practically. We have purchased all the major competing courses and coaching programs out there, and none of them provide even 1/10 the content we provide.

Our training is the best in the world.

We don't say this lightly or arrogantly. It's a simple fact. We have taken the steps necessary to create a membership that gives entrepreneurs and Amazon sellers everything they need to succeed, so that the only variable left in the equation is you.

If you are willing to follow the steps, and set aside 2 hours a day to focus on your new business, even while working at your regular job, you can create a brand new life for you and those you love.

We don't hawk a course and then leave you in the dust.

You become part of a community who actually cares about your success. The Just One Dime community is on fire and puts huge value on helping others.

They will pick you up when you feel discouraged, give you direction when you feel lost, and remind you of your ultimate motivation: to build freedom so that you have margin to do the things you love with the people you love.

We teach you the right way to build a business.

We don't give you a few tricks and tips and then leave you to figure out the rest on your own. We teach you how to build a legitimate, sustainable, scalable business that works for you instead of you working for it.

We give you actionable advice.

Actions you can take today. Actions that can make you money.

We think long term, not short term.

It's one thing to generate some online sales. It's another to build an online machine that makes you money, even while you are sleeping.

When you first plant a tree, you don't yell at it, "Grow an apple!" You water it, prune it, and fertilize it. You expect nothing from it today, and you are content with this. You keep investing.

Then one day you walk into your orchard of apple trees and witness thousands of rich, plump apples. Instead of consuming all those apples, you eat some, extract seed from others to plant new trees, and send others to the market for sale.

We will train you to be a tree planter, not a fruit picker.

Just One Dime solves a real problem for millions of people locked in corporacracy with no way out.

Just One Dime was birthed out of frustration with Seth working for a corporate boss who couldn't care less about Seth's future let alone his family. Seth was a means to an end—nothing more.

It was through this frustration that Seth found a new way and started selling on Amazon until he doubled his income from Apple and then fired his boss. This gave Seth a new life of freedom and purpose, and today, we do the same for others in over 100 countries.

We understand what it takes to be an entrepreneur.

We are not wannabe's dabbling into running a business. We get it. We know how difficult it is to do this alone, trying to figure out a million things while working full time for a company and being there for your family. We have lived it in all its glory and all its pain.

We are the only ecommerce coaching company that:

  • Gives you 6 hours of real time coaching every single week.
  • Gives you 5 full courses—not 1—so you get everything you need to grow your Amazon business and scale it huge.
  • Includes a full team of vetted, Amazon expert coaches who are making a ton of money on Amazon and ecommerce themselves
  • Provides subtitles to every video so you can read the words as you watch and provides an accompanying slideshow with in-depth steps, illustrations, and infographics with every how-to video so that you understand the topic as in depth as humanly possible.
  • Provides quizzes for each how-to video so that you can check your knowledge at every stage of the process and receive an immediate score along with next steps to take in case you are struggling.

Our mission is not to sell you another course.

Just One Dime is a membership. We are raising up an army of entrepreneurs around the world. This is why we have partnered with experts who know how to get Amazon products into big box stores like Walmart, Bed Bath & Beyond, and Home Depot, lawyers who understand how to create patents, industry specialists who can get Amazon sellers’ products onto QVC, and our own office in China to help students do sourcing safely and at low cost.

Amazon invited our leader, Seth Kniep, to their closed door meeting at Amazon's headquarters in Seattle.

When Amazon held a meeting with only 10 Amazon sellers in the US—sellers they trusted—to discuss the future of Amazon for third party sellers and to ask what they could do to improve, Seth Kniep was invited to this meeting.

Amazon attended Just One Dime's annual event: Ecom 2019.

If you know Amazon, they have not spoken at conferences other than their own for over a decade. But when Just One Dime invited them, they didn't just send one representative, but four, and conducted a full on Q&A for Just One Dime attendees only!

Two countries have asked Just One Dime to create customized training for their top online entrepreneurs.

To get their top companies online and selling profitably and for scale, two different countries scoured the planet to find the best trainers for ecommerce in the world, and they chose Just One Dime.

A world-renown car brand asked Just One Dime to be the unique carrier of their products on Amazon as a wholesaler.

This is why we can say in all sincerity, Just One Dime is the premier coaching company on the planet for Amazon and ecommerce.

We will do everything humanly possible to help you build a business that creates financial and location freedom for you and those you love. All we ask is that you be teachable and hustle!

What do I get?

We show you every step, from basic to advanced techniques of multi-million dollar sellers.

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Amazon FBA Mastery


$167/month, billed annually

14-day money-back

Start now
6 hours weekly live, interactive coaching workshops
12 huge-potential product ideas sent to you only (1/month)
Three 1x1 private mentor sessions:
How to set up your business to generate cashflow fast and huge
Evaluation of your product and feedback for finding the best product to sell on Amazon
Feedback on your differentiation plan and next steps
200+ exclusive training videos
On-fire Amazon seller community who cares about your progress
Community mentors to answer the tough questions
Suppliers to build your product (suppliers which most competitors cannot find)
100+ slides on how to build a profitable PPC campaign
Interactive quizzes for every how-to video
Step-by-step training to set up your legal business the right way
7 methods to find huge-potential products
Proprietary training to find products shoppers are searching that no one is selling
23 trainings to expand your store and brand
A ton more


If you are dead serious about building passive income on Amazon so you have margin to do the things you love with the people you love, we will fight by your side and do everything we can to help you succeed.

This membership was built to help make this dream a reality.

We left nothing out in this plan. It’s an entire year of full on training with all the resources and tools you need to become a massive seller on Amazon.

All you need is teachability and consistency. Give it two hours a day for a full year and you can build something massively beyond what any employer can promise you.

5 courses, 1 membership

Course 1: Establish your business and brand

$1,647 value

Learn the foundations of creating a business, the mindset for building passive income, how to manage assets, how to pick the right business structure, how to set up your Amazon store, how to start a brand, how to trademark your brand, and how to set up supplier accounts.

The vast majority of courses out there never touch on these vital foundational principles for building a business that can scale.

Main sections include:

  • Strategize your brand
  • Set up your business
  • Open your Amazon account
  • Set up your supplier accounts
  • How to do accounting
  • What you need to know about taxes
  • What you need to know about business insurance

Course 2: Master the market

$1,747 value

We teach you how to evaluate the market, understand market trends versus fads, find high-profit products, discover products shoppers are hunting but no one is selling, differentiate to crush your competition, and how to objectively analyze your research data.

Main sections include:

  • Listings & terminology
  • Product research criteria
  • Product-focused product hunt
  • Keyword-focused product hunt
  • Europe-focused product hunt
  • PPC-focused product hunt
  • Other platform-focused product hunt
  • Evaluate your research data
  • Differentiate your product

Course 3: Manufacture your product

$1,547 value

We show you how to make your product stand out from the competition, how to find and negotiate with trustworthy suppliers to build your differentiated product, how to set up shipping and inspections, how to create your Amazon listing, how to get photos for your product, how to set up your shipping settings, and how to get your product shipped to Amazon’s fulfillment centers.

Main sections include:

  • Find & negotiate with suppliers
  • Build your differentiated product
  • Set up shipping, inspections, & payments
  • Create your Amazon listing
  • Ship your product to Amazon

Course 4: Launch your brand

$1,647 value

We turn you into a master at launching products, generating reviews, and marketing your product via Amazon PPC and other platforms. This is the stage where you laser focus on sales and growth as you introduce your product and brand to the world. You will also learn how to strategize your launch, launch your product, run PPC, use advanced techniques for boosting sales, collect customer info, and begin building your brand and following. This is where you get to show the world why your brand will not go unnoticed.

Main sections include:

  • Understand the power of a launch
  • How to do Amazon giveaways
  • How to create seller sequences
  • How to generate floods of organic reviews
  • How to launch with PPC
  • How to analyze your PPC data
  • How to improve your listing’s ranking and conversion based on PPC data
  • How to launch with Facebook ads
  • Other advanced launch strategies

Course 5: Expand your reach

$1,847 value

We train you to grasp the techniques for optimizing your listings for high conversion, and understanding the power of visibility vs. desirability. Learn how to handle customer returns, customer communication, A to Z claims, credit card chargebacks, customer positive and negative feedback, and get negative feedback removed. This section is all about expanding your reach as you build momentum in the marketplace.

Main sections include:

  • Optimize your sales
  • Protect your brand
  • Deliver amazing customer service
  • Keep your Amazon account healthy
  • Expand your brand
  • How to handle IP infringement authenticity claims
  • How to handle hijackers and black hat competitors
$8,435 combined value

Warning! 🖐️

If you are easily seduced by another "guru with a course and his flashy Lamborghini," we cannot help you.

Our interest is in people dead serious about breaking out of the 9 to 5 slavery.

We help people looking for step-by-step strategies on how to build a passive income machine. A machine that makes money even while they sleep.

Just One Dime student results

This is what I do.

Hi, my name is Seth :)

I was stuck in a corporate job with no viewable way out. I hated my life. It put stress on my marriage and impacted how I treated my children.

I did not have the stomach for kissing butts to move up in the corporate world. I did not fit in. I was an oddball, crazy enough to offer innovative ideas to build better products, but they were shut down because I refused to play the politics.

Even though I worked for the richest company on earth, I was $24,000 in debt and miserable. I knew deep in my soul that I was meant for something greater. I wanted to take control of my future and build a life that I loved.

This was the day I doubled my dime from ten cents to twenty cents

So I set out with a dime with the crazy dream of doubling it 20 times until it was $100,000.

I quickly discovered that selling on Amazon is the fastest path on earth to building passive income, so that even while you sleep, money is still coming in.

I continued to grow my Amazon brands until I was generating over $3.5 million a year at 40-60% profit margins. I made hundreds of mistakes along the way and even lost $20,000 at one point. But I kept going.

Selling on Amazon allowed me to pay off my house, invest in real estate, and travel the world with my family.

Here is the sad reality.

Lots of people sell on Amazon. But less than 10% are succeeding because no one is showing them, step-by-step, how to do it the right way. Imagine a business that makes you money even when you are not working. And then you have margin to spend time with those you love.

If you are teachable and know how to hustle, I and my team can teach you how to build wealth. I will show you, step-by-step, how to generate thousands of dollars every day on Amazon.

I and my team of coaches will show you the EXACT steps I took, no matter how little you start with.

How important are the following to you?

My business gives me margin to spend time with those I love
I work from anywhere I want
I travel anywhere I want
I can buy (almost) anything I want
I make money even when I'm not working
I have enough wealth to support charities close to my heart
I have time to focus on my hobbies
My income lets me take control of my life and creatively plan my future

None of these were true of me.

I got sick of it.

I was done.

I threw in the towel on trusting my company to help me succeed and launched on my own.

I had nothing. Literally, a dime.

And today I make over 7 figures a year

I’ve worked with thousands of passionate people who are now living in financial freedom. People just like you…

Adam from Dallas, Texas

Kiwi from New Zealand

Celeste from Redding, California

Carlos from Austin, Texas

Sue from Greystanes, Australia

Lina from Yiwu, China

Lonnie from Denham Springs, Louisiana

Eric from Williston, Vermont

Alessandra from Orlando, Florida

David from Miami, Florida

Harks from London, England

Dan from Johannesburg, South Africa

Scott from Austin, Texas

Patrick from Totowa, New Jersey

Dr. Valerie from Pittsburgh, Pennsylvania

Jan from Eppelheim, Germany

Monique from Costa Mesa, California

Heather from Kelowna, Canada

Elise from Lebanon

Christine from Peru, New York

Vasilii from Kemerovo, Russia

Are you sick of the 9 to 5 death-by-paycheck cycle?

Sometimes you have to become completely sick of something before you are ready to do whatever it takes to build lasting change.

If you are interested in "3 steps to fast cash," I cannot help you.

If you are enticed by an easy path to quick income, this is the wrong place. (I'd contend there is no such place).

But if you are sick of 9 to 5 enslavement, bouncing paychecks, declined debit cards, never being able to take your loved ones to a nice restaurant, not enough money to actually live life the way you would love, then we can help you.

If you are done spending the best hours of your day building someone else's dream, always feeling stuck, we want to show you the path to break out of this.

Because I value my time more than my money, I and my coaches only work with people who are serious about fighting for success.

It doesn’t matter if you’re a complete newbie on Amazon or an advanced business owner—we coach people who have never sold a thing on Amazon and others who do more than $7,000,000 a month.

What matters is that you are serious about doing what it takes to make this happen for yourself.

We have turned 5 students into millionaires and over 20 students into doing over $100,000 revenue per year. Hundreds of others have fired their boss and now travel the world with their loved ones, while selling on Amazon.

What we teach is changing lives and it can change yours too if you are first, teachable, and second, will work hard—even just 2 hours a day, 6 days a week. In fact, I've never had a single student who did this consistently who didn't succeed.

I and my coaches will share everything with you. I don't hold back. If you are my student, then I am your teacher, and my heart is to see you absolutely crush it, not just on Amazon, but in life.

It will never be a question of getting enough help.

The real question is: Are you ready to make this happen for you and the people you love?

With Just One Dime coaching, you will...

  • Discover the secrets to creating huge passive income profits every single month on Amazon. This includes Amazon seller hacks that few know about and even fewer know how to use.
  • Learn techniques that don't just "get you sales" but continually increase your sales month over month. For example, from June to November, Chris’ monthly sales revenue increased over $15,000! And this was in the slow season! There is no cap to how much you can increase your sales on Amazon.
  • Be part of a community where new and seasoned Amazon sellers like yourself share tips, challenges and ideas to encourage, inspire and help you succeed.
  • Learn how to literally crush it with Amazon FBA. It doesn't matter if you're selling in the US, Germany, the UK, Mexico, or Canada, we will show you the tools for success for every Amazon market.
  • Get access to the exact tools and strategies that allowed me to reach the seven-figure mark—fast.
  • Multiply your money at a ridiculous rate. I doubled a dime 20 times and it became $100,000. Imagine doing that with just $100. I will show you exactly how to make your money make you more money.
  • Plant not just one passive income tree, but an orchard of “income trees” until money is no longer an issue. Now you can spend the most important hours of your day not building someone else’s vision, but doing what you love with the people you love.
  • A ton more that would make this page way too long!

What you will receive:

6 hours live, interactive coaching workshops every week

Weekly live coaching workshops with Seth and Amazon experts:

  • Weekly advanced step-by-step training on how to find, build, and launch huge-potential products.
  • Weekly tactics for growing your Amazon store and multiplying your passive income streams.
  • Weekly specialized training for Amazon sellers in Europe or selling in countries around the world other than where they live. Extremely tactical.
  • Weekly live Q&A for any questions you have with Amazon sellers making $100K+ per month on Amazon.
  • Weekly specialized training for Aussie sellers or anyone selling on
  • Weekly training for Amazon seller newbies.

200+ exclusive training videos

Over 200 videos of step-by-step training for how to start a legal business, find high-selling products, build your product, launch your product on Amazon, and grow your brand into a massive profit-producing machine.

Every video includes step-by-step written material in slideshow format along with English subtitles.

Three 1x1 private meetings with an Amazon expert coach

This is an extremely personal, customized, motivational, encouraging, goal-setting session where your coach helps you create an action plan for success and answers any questions you have.

Amazon seller community

I have never worked with a more motivated, passionate, and intense group of sellers on Amazon on fire to help each other. From graphic artists to photographers to lawyers to expert copywriters, this community is packed with expert advice, plus expert Amazon seller coaches answering questions. No question goes unanswered and answers come fast!

12 huge-potential product ideas

A to Z comes with 3 product ideas

Our research team finds 12 massive-potential market niche ideas in the category of your choice. This market niche idea is shared with you only. It includes a list of top performing competitors, global search volume, keyword ideas with search volumes for coming up with product ideas, and monthly revenue potential.

Plus, 7 bonuses! 🙌

Bonus 1

Product research dominance

  • How to find products where no one else is looking
  • How to use PPC to hunt for products no one is selling but shoppers are searching
Bonus 2

Product launch & ranking

  • Scalable launch methods no one else is teaching
  • Amazon compliant and brand-proof
  • Step-by-step for ranking for your keyword in top 5% of search results
Bonus 3

PPC mastery

  • 100+ step-by-step slides
  • 7 how-to videos for building an extremely profitable Amazon ad campaign
  • Strategy to land your product on the first page of search results
  • Achieve low ACoS and increased organic reviews
Bonus 4

Lawyer training for brand protection

  • 72 minute video presentation on how to protect and secure your private label your product
  • How to ward off hijackers
  • How to target your market with trademark selection
Bonus 5

Business mastery

  • How to manage your business assets
  • How to save on taxes legally
  • How to leverage offshore companies
  • How to create a scalable business structure
Bonus 6

Trademark brand expansion

  • 12 step-by-step videos
  • How to choose your trademark
  • How to register your trademark
  • How to bring your brand to life
Bonus 7

Product review strategy

  • How to launch a product that generates high return organic reviews
  • How to run a PPC campaign that encourages more reviews
  • How to mind-blow your customer so they can’t help but give you reviews

Our promise to you 🙏

We will not give you an outdated course.

This is so much more than a course! Ecommerce and Amazon change rapidly. Our how-to videos and training is updated constantly. We also provide 6 hours of weekly live, interactive coaching workshops so that you always know the latest changes and tactics.

We will show you each step.

We do not just send you broad ideas and send you on your way. We show you how to build your business, piece by piece, so that it works for you instead of you working for it.

We will answer your questions.

As soon as you join, you become part of a vibrant community that will fight for your success. Coaches moderate this community and make sure that no question goes unanswered. And the community is more than just tactical questions: the community is like one big family, encouraging you as you go.

We will teach you how to build a legitimate business.

A lot of courses on the market just gives you hacks and tips for getting sales. We show you this and a ton more. We show you how to set up a legitimate legal business and cover important details like taxes, insurance, business structures, offshore companies, and legalities and a ton more.

We will train you to build a high value brand.

We don't just show you how to sell on Amazon. We show you how to build a brand that overtakes the world.

Why would someone who could buy a regular laptop for $1,200 spend $3,500 on a mac computer without second thought?

Why would anyone who could pay just $35 for a regular pair of tennis shoes, drop $150 just because it's Nike? Apple and Nike did not just sell products.

They built brands.

If you build a brand, people will not just buy your product because it's better than the rest, but because they trust your brand. You can enjoy far higher profit margins, have repeat customers, be a recognized brand which opens up massive opportunities, and someday sell it for millions, if you want.

One of our members built his business on Amazon and sold it for over $1,000,000. Another member sold his for over $600,000. Why would someone pay this much for an Amazon store? Because they built brands.

We will do so much more than show you how to build a business on Amazon.

We will train you to be a warrior entrepreneur. Every new entrepreneur quickly discovers that success requires a complete transformation of oneself—not just tactics and strategies for selling a product. Seth’s and the coaches’ coaching combined with the entire community are devoted to helping you expand not just your bank account, but your resilience, creativity, opportunities, and most importantly, your life.

14-day money-back, 100% guarantee!*

Except for one question: Tell us how we can improve :)

* Disclaimer: Warrior, I can’t legally promise you any miracles, and I wouldn’t if I could. The advice my team and I impart in this membership will not be implemented in an instant, will not work without your own investments of time, money, and energy, and is still subject to Murphy’s law. As such, I cannot guarantee your success with what you learn here, or in any other Just One Dime course.

The only absolute I can give you is our 14-day money back guarantee. If you don’t feel like this membership is going to completely change your life and help you earn the margin you deserve, email us, claim your refund, and let us know where we lost you!

Our long term vision is to train and work with entrepreneurs on fire to build passive income machines on multiple platforms, invest in opportunities, and let others invest in you.

But here’s a fair warning…we only work with people who are teachable and know how to hustle.

If you are convinced you can follow the steps we teach and you want passive income with white-hot intensity,


if you are ready to change your life so you have margin to do the things you love with the people you love, ready to ditch your soul-crushing 9-5 job and start a new new chapter that chases dreams you've put off for way too long...

Start now and one of our coaches will set up a meeting with you.

Don't raincheck your dreams for the perfect timing. It won't come. If your heart is ready to change your life, act now!

Kniep'n it real,


Everything you will receive

Amazon FBA Mastery membership

6 hours weekly live, interactive coaching workshops ($26,000 value)
200+ how-to videos ($11,200 value)
12 huge-potential product ideas ($300 value)
Three 1x1 private meetings with Amazon expert coach ($450 value)
Amazon seller community ($$$ priceless)
Total: $38,100

5 courses, 1 membership

Course 1: Establish your business and brand ($1,647 value)
Course 2: Master the market ($1,747 value)
Course 3: Manufacture your product ($1,547 value)
Course 4: Launch your brand ($1,647 value)
Course 5: Expand your reach ($1,847 value)
Total: $8,435

7 bonuses

Product research dominance ($2,997 value)
Product launch & ranking ($3,997 value)
PPC mastery ($1,997 value)
Lawyer training for brand protection ($247 value)
Business mastery ($997 value)
Product review strategy ($1,997 value)
Trademark brand expansion ($997 value)
Total: $13,229
Grand total value:


Your investment:
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Amazon FBA Mastery


$167/month, billed annually

14-day money-back

Start today